CRM Assistant

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.

Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.

About our role: 

The CRM Assistant will sit within the CRM team and wider marketing department in Molton Brown, working alongside a Senior CRM Co-ordinator and managed by the CRM Manager. This role will support the execution of the CRM plan by briefing and co-ordinating the timely delivery of email and SMS communications across UK, US, EU and DE markets, contributing to maximizing conversion of the channel. The individual will be a key user of our email service platform, able to create targeted segments, edit builds, incorporate personalized content and schedule accurately. 

Whilst also contributing to driving revenue for the channel and meeting trade requirements, this role will play a pivotal part in ensuring our communications are in line with brand image and recognising opportunities in content brainstorming against competitor and market findings.  

Guided by the Senior CRM Co-ordinator and CRM Manager, there may also be involvement in assisting the set up of targeted campaigns and collaborating with various teams such as creative, copy, customer service and web trading teams for key deliverables.  

What you will do: 

• Executing emails and SMS as per the calendar; including briefing, co-ordinating alongside creative and copy teams, aligning communications with brand and trade objectives, finalizing set up of campaigns with applying correct segments and scheduling based on sign off from CRM Manager
• Carrying out weekly reporting on email and SMS communications; gathering results in a clear format and deducing clear learnings and actions
• Executing the testing tracker to a/b test variables within campaigns and report on results
• Contributing to competitor and market research around email best practice and creative/content opportunities
• Create and develop personalized content for emails to maximise revenue opportunity and content relevance

 What you will need:

• No minimum level qualification required, but marketing and business degree or qualification preferred

• 1+ years experience in digital marketing field

• An entrepreneurial environment where passionate and innovative teams come together. 
• Respect, teamwork and collaboration are at the heart of how we work.  
• A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)
• A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension / retirement options dependant on location, insurance options, and more… 
• Learning and development opportunities