CRM Analyst (Customer Marketing)

Company Description

Hello! We're Teya.

Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.

We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.

Job Description

Your Mission

In the CRM Analyst role, your mission is to improve customer lifetime value by designing, building, deploying and optimising our direct communications to customers, through email, WhatsApp, SMS and push.

• Delivers on a CRM strategy that improves the customer experience for Teya members, progressively improving our delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through our product experience (including banners, push, content cards and more)

• Creates and manages CRM campaigns in HubSpot, designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insights

• Supporting the launch of new products and features, and activating CRM campaigns to existing members to drive cross-sell of Teya’s product suite, including Business Account, Cash Advance and E-POS

• Collaborates with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar and ongoing processes, and delivers against our intake process for CRM communication support

• Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and content

• Works closely with the brand team to ensure the brand and tone of voice is represented through all customer communications

Qualifications

Your Story

• You have at least 2 years' experience in a CRM role, comfortable building deploying CRM communications across an end-to-end process

• You have strong copywriting skills in English and an instinct for great design

• You’re proficient using CRM platforms like Hubspot and Braze

• You’re highly analytical with proficiency in measuring email marketing performance, and interpreting data to make informed decisions

• You have experience working with HTML for email customisation and troubleshooting

• You have experience with design tools such as Figma and Canva

• You’re highly organised with strong project management skills

• You’re a great communicator and collaborator

• You have a growth mindset with eagerness to learn and a hands-on attitude

• You’re happy to work from our new headquarters in Central London at least 3-days a week

Additional Information

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team;

• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;

• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;

• Cycle-to-Work Scheme;

• Health and Life Insurance;

• Pension Scheme;

• 25 days of Annual Leave (+ Bank Holidays);

• Office snacks every day;

• Friendly, comfortable and informal office environment in Central London.