The Creative Strategy Manager will bridge creative excellence and campaign performance by analyzing data, building proposals, and optimizing client strategies.
SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
The Role:
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities
Creative Strategy & Insights (40%)
- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
- Build structured, client-facing creative proposals that connect performance data to strategic direction
- Partner with Product on creative tools.
- Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Cross-Functional Leadership (30%)
- Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
- Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
- Lead creative briefings and ensure alignment between client objectives and creative execution
- Handle ticketing and communication with Creative Designers
Client Partnership (20%)
- Support Account Managers in high-stakes creative conversations with clients
- Present creative performance reviews and strategic recommendations to client stakeholders
- Proactively identify creative optimization opportunities that expand wallet share
- Participate in JBPs and QBRs as experts on Creatives
Knowledge Management (10%)
- Build and maintain a creative performance repository accessible across teams
- Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
- Train Account Managers on creative best practices and how to position creative insights with clients
What You Bring
Required:
- 5+ years in mobile advertising, creative strategy, or performance marketing
- Deep understanding of creative formats across UA, retargeting, and CTV
- Experience translating creative performance data into strategic recommendations
- Track record of working cross-functionally in fast-paced environments
- Strong presentation skills and ability to influence without direct authority
Preferred:
- Experience with programmatic advertising platforms
- Gaming industry knowledge (especially mid-core and casual)
- Familiarity with creative production workflows and timelines
- Data visualization skills
Success Metrics
- Reduction in creative-related delays for campaign launches
- Increase in creative iteration velocity for HV accounts
- Client satisfaction scores on creative insights and recommendations
- Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work
Reward package:
- Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
- Integrate a highly motivated and young team.
- Possibility of traveling to the Barcelona HQ for collaboration and team-building activities.
- Great compensation package
- Hybrid model. Work from our co-working 3 days per week and 2 from home.
- Exposure to leading global app publishers and media partners in the digital advertising industry.
- Learning and training opportunities to grow your career.
Top Skills
Creative Tools
Data Visualization
Mobile Advertising
Programmatic Advertising
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