Lead performance creative strategy for multiple D2C client accounts across Meta and TikTok. Responsibilities include creative ideation, scripting, UGC and paid social briefing, performance analysis, testing roadmaps, trend monitoring, client reporting, and collaboration with designers, producers, media buyers, and account managers to develop and scale conversion-driven creative.
Creative Strategist (Performance Creative)
RequirementsThe Role
Benefits
Function: Meta Ads | Performance Creative | Creative Testing Support
Reports to: Head of Performance
Location: Remote Working | Optional Access to a Central London HQ
The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:
- Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
- For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
- Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.
Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.
- Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
- Highest independent agency spend on Meta in 2025.
- Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
- Two production studios (London and Manchester)
- Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
- Partnered with Meta, TikTok, Foreplay, and Triple Whale.
RequirementsThe Role
We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.
In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.
You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.
What You’ll Do- Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
- Turn creative performance data into clear insights, recommendations and testing opportunities.
- Lead concepting, scripting and briefing for UGC and paid social assets.
- Write clear, high-quality creative briefs for creators and internal production teams.
- Build and manage structured creative testing roadmaps across accounts.
- Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
- Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
- Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
- Manage multiple accounts with strong organisation, prioritisation and attention to detail.
- Experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
- Strong understanding of Meta and TikTok ad ecosystems.
- Proven ability to analyse performance data and translate it into creative decisions.
- Excellent written communication and briefing skills.
- A proactive, ownership-driven mindset.
- A strong interest in buyer psychology, storytelling and conversion-driven content.
- The ability to manage multiple clients and priorities effectively.
- You take ownership and accountability for results
- You’re strategic, but also hands-on and execution-focused
- You care about performance over vanity metrics
- You’re collaborative and communicate clearly with cross-functional teams
- You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
- You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
- You thrive in a fast-paced, high-performance environment
- You’re motivated to grow into a leading creative strategist
Benefits
- Client Portfolio: Work across leading D2C and e-commerce brands.
- 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
- Private health insurance (Vitality) and 50% off gym memberships
- Life insurance including unlimited 24/7 GP access
- Cash plan claim back dental, eye care, physiotherapy and counselling costs
- Company pension
- Hybrid working, plus the option to work abroad for up to 30 days at a time
- Professional development support
- Regular team socials and a peer-to-peer kudos/rewards system
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