Function: Creative Strategy | Performance Creative | Data-Driven Optimisation
Responsibility: Execute data-backed creative strategies that improve paid social performance
Reports to: Senior Creative Strategist
Location: Remote-first
Compensation: £40,000 to £55,000 + performance bonus + comprehensive benefits
Launch With Us stands at the forefront of eCommerce growth, partnering with ambitious DTC brands to achieve profitable scale through data-driven creative strategy, precision media buying, and rigorous performance optimisation.
We've orchestrated over £10M+ in profitable ad spend across Meta, TikTok, and Google for category-defining brands including Khanum's, Lucy & Lola, DJK, Bubble Panda, and Watermans. Our competitive advantage lies in our systematic approach to creative development. We don't rely on intuition or hope. We engineer winning creative through structured experimentation, profound customer insight, and relentless optimisation.
Our methodology has consistently delivered industry-leading performance metrics, making us the growth partner of choice for brands serious about scaling.
This isn't another creative role. This is your chance to architect the creative strategy function that will set the industry standard for performance-driven DTC growth.
We're seeking an exceptional creative strategist who doesn't just understand what drives conversion, but who can systematically engineer scalable creative frameworks that deliver consistent, measurable impact across million-pound media investments.
If you've been waiting for the opportunity to build something transformational, to take genuine ownership of outcomes, and to work alongside the brightest minds in performance marketing, this is that moment.
RequirementsMain Accountabilities:
As a Creative Strategist, you will contribute to developing and executing creative strategies that support client growth. You will play a key role in shaping high-performing concepts and ensuring creative decisions are informed by data and platform best practices.
- Develop and execute performance-driven creative strategies across Meta and TikTok, aligned to client goals and platform best practices.
- Analyse creative performance data and turn it into clear insights, testing plans, and next steps that guide continuous improvement.
- Concept, script, and brief a wide range of assets, including UGC, high-production content, design, and motion.
- Understand what makes creative convert, including hooks, messaging, structure, and pacing, and refine concepts through iterative testing.
- Build and deliver detailed and actionable creative briefs for UGC creators, editors, and designers.
- Collaborate closely with account managers to ensure all creative work is on-brand, aligned with strategy, and performance-led.
- Present creative thinking, insights, and recommendations to clients with growing confidence and clarity.
- Stay on top of platform trends, consumer behaviour, competitor shifts, and emerging formats to fuel concept development.
- Manage multiple client projects with organisation, speed, and attention to detail, ensuring deadlines and quality standards are consistently met.
- Contribute to improving internal creative processes by sharing learnings, identifying performance patterns, and suggesting optimisations.
- Maintain proactive, transparent communication with clients by surfacing insights early, flagging risks before they escalate, and consistently guiding them on priorities and expectations
- Demonstrated experience leading editors and designers by providing clear direction, structured feedback, and performance context to ensure all creative output aligns with strategy and quality standards
- You confidently own creative strategy across several accounts.
- Your concepts start producing measurable improvements in performance.
- Clients trust your direction and media teams rely on your insights.
- You contribute to a clear, structured testing roadmap.
- Creative output becomes more efficient, consistent and conversion-led.
- 2–3+ years in creative strategy, paid social or performance marketing (agency experience ideal).
- A track record of producing high-performing Meta/TikTok creative.
- Strong analytical skills and the ability to interpret creative performance data.
- Excellent communication and presentation skills.
- A strong grasp of consumer psychology and what drives buying decisions.
- Exceptional attention to detail and the ability to manage multiple accounts.
- A proactive, commercially minded mindset with a desire to learn and grow.
- You take ownership - of wins, challenges and outcomes.
- You think commercially and always look for added value.
- You communicate with confidence, clarity and empathy.
- You’re solution-driven and motivated by continual improvement.
- You enjoy collaborating in a high-performance, fast-paced environment.
- You’re ambitious - for yourself, your clients and the work.
Benefits
The benefits of working at Launch:
- Flexible hybrid working with access to premium central London co-working facilities
- Comprehensive time off: 26 days annual leave plus birthday holiday
- Private pension scheme with company contributions
- Performance-based rewards: Monthly team incentives and annual Christmas bonus
- Recognition programme: Kudos system for dining, shopping, and lifestyle rewards
- Structured career progression with transparent advancement criteria and annual reviews.
- Ready to Define Your Career?
We're not seeking the conventional choice. We're looking for the creative strategist who will shape the future of performance-driven creative and who thrives on the responsibility of delivering results.
If you're ready to take ownership of strategic creative excellence and drive measurable impact at scale, we want to hear from you.
