Creative Topic Producers are the driving force behind bringing Ford’s purpose and new brand strategy to life – including our bold visions of “Ready for Anything” and “Making Moments That Matter.” In this role, you'll help shape breakthrough ideas that resonate with build, thrill, and adventure-seeking audiences, while staying true to Ford’s core promises of capability, passion, community, and trust.
As a Creative Topic Producer, you’re a creative powerhouse: someone who blends imagination with strategic thinking to develop meaningful, high-impact work across multiple channels. You understand the human, brand/product, and cultural truths that make ideas resonate. You can translate “the what” (strategic objectives) into “the how” (inspiring creative execution), confidently leading projects from concept through completion.
ResponsibilitiesWhat You’ll Do:
Creative Ideation & Development
- Generate creative ideas that can be executed with simplicity while aligning with Ford’s purpose, brand strategy, and target audiences.
- Develop 2–3 “big idea” proposals per quarter, with a goal of delivering 2–3 major ideas annually.
- Collaborate with cross-functional teams to evolve concepts into full campaigns.
- Provide creative input and guidance on “how” to deliver against creative challenges presented by other communications team members (“the what”), ensuring alignment with brand and business objectives.
Production & Execution
- Partner with content and experiences team members to manage the creative production process – including budgeting, scheduling, resource allocation, and vendor management.
- Collaborate with channel leads to execute campaigns across digital, social, video, and experiential platforms (for both internal and external audiences).
- Ensure every creative deliverable is high-quality, meets brand standards, and is something you’d proudly put your name on.
- Lead or support execution of ideas – even when they aren’t your own – because we don’t have names on the backs of our jerseys.
Strategic Alignment
- Maintain a strong grasp of Ford’s purpose, brand strategy, target audiences, and overarching business goals.
- Work with marketing, brand, communications, and product teams to ensure creative aligns with specific goals – understanding that some goals are about selling vehicles, while others shape how people think about Ford.
- Stay on top of social, industry, and technology trends to identify fresh opportunities for innovation.
Creator Economy & Owned Channel Contribution
- Support Ford’s move into the creator economy by identifying, collaborating with, and building relationships with influencers and creators – targeting 2–3 new creator relationships each quarter, in partnership with the creator economy workstream.
- Contribute to the vision and content strategy for Ford’s new owned channel, “From the Road,” creating personalized and engaging content for our five core audiences.
The minimum requirements we seek:
- Established experience in PR/Communications and/or Journalism.
- Media relations experience across traditional earned, broadcast, and creator-driven environments.
- Hands-on content production experience: Editorial, Photo, Video, Podcast.
- Strong project and stakeholder management skills.
Additional Information:
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability
This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton office for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.
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