Creative Lead

Here at Gousto, we are on a mission to become the UK & Ireland's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It's an incredibly exciting time to join our team - and we're a friendly bunch.

We're proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we're a recipe box company that's disrupting the sector, and we're passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we're passionate about creating an inclusive environment where everyone can thrive. Our guiding values - Dream, Deliver and Care - reflect our ambition, our pace, and our respect for the people we work with.

We're looking for a Creative Lead to shape how Gousto shows up. Reporting to the VP Marketing, this role sits within the Customer team, you'll work across the business to ensure our creative output is bold, engaging, and commercially impactful.

In this role, you'll lead a talented team of 14 designers, photographers, copywriters, and content creators, delivering work that truly connects with our customers. You'll combine strategic thinking with hands-on creative execution, shaping the brand experience across every touchpoint.

Core Responsibilities

• Define the creative vision: Evolve Gousto's brand expression across all touchpoints, making our work instantly recognisable, distinctive, and impactful
• Translate strategy into creative solutions: Turn brand strategy, customer insights, and campaign data into actionable, inspiring creative that drives results
• Lead and grow your team: Mentor and manage a multidisciplinary team, fostering collaboration, high standards of craft, and a culture of curiosity and innovation
• Oversee delivery excellence: Guide internal teams and agency/production partners to deliver high-quality, on-brand creative at pace
• Drive innovation and efficiency: Implement scalable workflows, modular templates, and AI-enabled tools to enhance ideation and execution
• Collaborate across the business: Partner with Marketing, Product, Food, and Acquisition teams to ensure creative work supports broader business goals
• Measure and refine impact: Use performance data and customer insights to continuously improve creative output and maximise brand and commercial results
• Shape brand culture externally and internally: Represent Gousto creatively with partners, agencies, and stakeholders, and help build a center of excellence for creative across the business

Who You Are

• A senior creative who turns briefs into bold, memorable ideas across multiple channels
• Comfortable leading and collaborating with multidisciplinary teams, including designers, photographers, videographers, copywriters, and external agencies
• Curious and forward-thinking, when it comes to the application of AI and marketing automation to enhance creative ideation and scale execution
• A strong communicator who builds trust and inspires teams across the business
• Passionate about shaping brand culture, championing creativity, and creating work that excites both customers and colleagues

Gousto is for everyone. 

Whether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equity in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.

Everyone is welcome and we're looking for applications from people of all backgrounds and experiences. 

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it. 

We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need, and we will make every effort to accommodate.

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