Job Description
About the Team
The Kitchen is Kraft Heinz' In-House Culture First, Co-Creative agency. We use culture to connect our brands with our audience, fast.
What makes us different? The way we work. We are a team of creatives, strategists and makers working alongside the Kraft Heinz marketing team to deliver break through creative ideas, that solve business problems, at the speed of culture.
Job Overview:
The Kitchen, our in-house social media and cultur al creative agency, is looking for a visionary Strategy Director to lead our strategy team across the UK & Europe .
You will be responsible for defining The Kitchen's strategic approach to connecting our brands to consumers , in an authentic culture first way ; leveraging deep insights to spark ideas that are as culturally relevant as they are commercially effective. Y ou will lead the charge in crafting strategic frameworks that not only resonate in the moment but inspire long-lasting and meaningful brand connections .
You will be responsible for building and leading a strategy team to deliver against your vision across the UK & Europe , as well as collaborating with social & creative teams to harness the power of cultural insights, digital trends, and human behaviour to build impactful, socially-driven brand narratives.
This role is at the intersection of creativity and strategy, responsible for shaping the future of how Kraft Heinz connects with audiences in meaningful, innovative ways across social media and cultural touchpoints.
Key Responsibilities:
- Strategic Vision: Develop cutting-edge social media and cultural strategies that drive brand awareness, relevance, and affinity. Use insights and data to inform creative development that speaks directly to today's consumers.
- Cultural Insight & Trendspotting: Stay at the forefront of emerging cultural movements, social media trends, and consumer behaviour shifts. Translate these into actionable strategies that position Kraft Heinz brands at the heart of culture.
- Brand Storytelling: Build brand narratives that are grounded in deep consumer insight, elevating our brands' presence in the social and cultural sphere. Ensure all work has a clear strategic backbone that aligns with the broader brand vision.
- Creative Collaboration: Partner closely creative team and social media managers, across Europe to ensure strategies are translated into bold, breakthrough creative executions. Be the strategic leader that helps creatives think differently and aim higher.
- Data & Insights: Leverage social listening tools, analytics platforms, and first-party data to measure campaign performance, identify opportunities, and optimize strategies in real-time.
- Brand Partnership: Act as a strategic partner to internal brand teams, providing thought leadership and influencing senior stakeholders to adopt bold, culturally relevant campaigns.
- Team Leadership: Lead, mentor, and inspire a team of strategists and data analysts . Cultivate a collaborative, dynamic, and curious environment where innovation thrives.
- Holistic Campaign Planning: Oversee the development of fully integrated strategies that consider all touchpoints, from digital and social media to influencer partnerships, experiential activations, and more.
Qualifications:
- 8+ years of experience in strategy, with a strong background in social media, brand, or cultural strategy.
- Proven ability to lead and develop culturally resonant campaigns that have driven real business results.
- Expertise in digital and social platforms, with a passion for understanding the evolving cultural landscape and its impact on consumer behaviour .
- Experience leading and mentoring high-performing teams, fostering a culture of collaboration and innovation.
- Strong communication skills, with the ability to craft compelling presentations and confidently present to senior leadership.
- Ability to navigate fast-paced environments and manage multiple projects simultaneously.
- English fluency, any other spoken languages are a plus
What We Offer:
- The chance to lead groundbreaking work at the intersection of brand, culture, and creativity.
- A culture that values bold thinking, creativity, and the courage to take risks.
- Competitive salary and benefits, along with opportunities for personal and professional growth.
Join *The Kitchen* at Kraft Heinz and lead the charge in crafting culture-defining strategies that don't just capture attention-they capture hearts. This is your opportunity to shape the future of iconic brands and leave your mark on the world of social media, culture, and creativity.
Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
