OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.
This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.
About the RoleAs a Creative Director, you will lead the creative vision and execution of OpenAI’s brand across international markets. You will shape how global ideas are expressed locally - setting creative direction, elevating craft, and ensuring cultural relevance without compromising brand integrity.
This role sits at the intersection of global brand stewardship and local creative invention. You’ll partner closely with the U.S. Creative Studio to help define and evolve the global creative direction, while empowering regional teams, agencies, and partners to deliver work that feels authentic, distinctive, and world-class.
We’re looking for a creative leader who is conceptually rigorous, visually exceptional, culturally fluent, and deeply collaborative - someone who can both set the bar and bring others with them.
This role is based in London, UK. We use a hybrid work model of 3 days in the office per week.
In this role, you will:Lead creative direction across international brand campaigns, marketing, digital, content, experiential, events, and partnerships
Translate global brand strategy and creative vision into compelling, culturally resonant executions across markets
Set and maintain a high bar for craft, concept, and storytelling across all outputs
Partner closely with the U.S. Creative Studio to align on global creative direction, systems, and standards
Guide and mentor designers and creatives, providing clear direction, feedback, and inspiration
Collaborate with regional marketing teams to develop market-specific ideas that are bold, relevant, and on-brand
Shape and evolve OpenAI’s visual systems, creative frameworks, and design principles with a global lens
Lead relationships with external agencies, production studios, and creative partners to deliver work at scale
Interpret strategy and briefs, identifying the core creative tension and turning it into breakthrough ideas
Act as a trusted creative partner to cross-functional stakeholders, balancing ambition with responsibility
Have 10+ years of creative direction expertise
Have a strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across mediums
Bring experience leading brand work at a global or international scale, with sensitivity to cultural nuance
Are equally comfortable setting creative vision and getting hands-on when needed
Have a refined design eye and a strong point of view — and know how to articulate it clearly
Enjoy collaborating across cultures, markets, and time zones in complex, fast-moving environments
Are an empathetic leader who elevates teams through clarity, trust, and thoughtful feedback
Balance creativity with rigor, strategic thinking, and a strong sense of brand responsibility
Are excited by the role of creativity in shaping how transformative technology shows up in the world
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
