Creative Director, Hitachi Brand

Location:

Datchet, Slough

Job ID:

R0080441

Date Posted:

2025-02-18

Company Name:

HITACHI EUROPE LTD.

Profession (Job Category):

Communications & Corporate Affairs

Job Schedule: 

Full time

Remote:

No

Job Description:

Creative Director, Hitachi Brand

Our Company

Hitachi drives Social Innovation Business, creating a sustainable society through the use of data and technology. We are a climate change innovator, partnering with cities, governments and companies to cut carbon. We are working to connect solutions with the help of Hitachi’s Green Energy and Mobility both physically and digitally to deliver net-zero. The company’s consolidated revenues for fiscal year 2023 (ended March 31, 2024) totalled 8,564.3 billion yen, and approximately 268,000 employees worldwide. For more information on Hitachi, please visit the company's website at https://www.hitachi.com.

About Hitachi Europe

This is a global role based in Hitachi Europe. Hitachi Europe operates across the EMEA Region, with offices in UK, Germany, Italy, France, Spain, South Africa, Poland and the Middle East, amongst others.

Headquartered in Datchet, England, the company’s European operations employ over 550 people, representing the Hitachi Group in EMEA, leading the unified regional strategy and driving One-Hitachi growth.  As a Regional extension of Hitachi HQ, it also provides functional leadership in Finance, HR, Legal, IT & Facilities.

What you’ll be doing

We are seeking a talented and experienced corporate brand creative director who will lead visual identity and creative strategy for the Hitachi brand. The creative director will work with the Global Corporate Brand & Communications team (GBC) in Tokyo to ensure consistent application of our brand visual identity, strengthen alignment and collaboration between design functions across Hitachi, and provide necessary creative guidance and supervise design asset creation for key brand touchpoints.

Key responsibilities

• Develop and maintain the overall creative direction and brand visual identity for Hitachi and ensure it is aligned to Hitachi’s mid-term management plan

• Liaise with design functions across Hitachi Group globally to improve collaboration on development of brand assets

• Ensure consistency and quality of creative output across all channels and platforms

• Provide creative guidance and concept and strategy stage to Hitachi’s agency partners for major corporate brand campaigns, key events, and other significant initiatives

• With the GBC team, manage budgets for creative projects. The creative director will not be doing a high volume of hands-on design work, but may need to manage project teams and budgets for specific brand asset creation projects

• Foster a brand-driven culture across Hitachi Group; educate and empower Hitachi Group employees to represent our brand authentically and consistently

Qualifications

Required

• Bachelor's degree in graphic design, fine arts, or related field

• 10+ years of experience in creative leadership roles

• Exceptional portfolio demonstrating a wide range of creative work

• Strong understanding of branding, marketing, and advertising principles, including familiarity with brand architecture strategy and brand management best practices

• Excellent communication skills and experience building consensus with diverse stakeholders

• Proficiency in industry-standard design software (Figma, Adobe)

• Proven ability to lead and motivate creative teams

• Experience in managing multiple projects and meeting deadlines

• Ability to attend occasional early morning or late evening meetings, and ability to travel overseas approximately 1-2 times/year

Preferred

• UX/UI and digital product design experience

• Experience in creative strategy for B2B brands

• Type design and font development experience

• Experience implementing brand identity system refreshes

Benefits Package

Along with a market competitive salary and discretionary bonus scheme, employees have the option to work flexibly in line with our hybrid working model and we would be happy to discuss this with you during the hiring process.

Company Funded Benefits

• Market competitive salary and discretionary bonus scheme

• Generous holiday entitlement - with the option to buy up to an additional week per year.

• A Holiday Banking scheme allowing you to bank untaken holiday to use another year.

• Group Personal Pension

• Private Medical Insurance

• Employee Assistance Programme available to all employees

• Personal Accident Insurance

Voluntary Benefits (funded by employee) including.

• Cycle To Work scheme.

• Gym Membership

• Dental Insurance with option to include dependent children.

• Health screening

• Dining card

Our Values

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.  We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit:

Wa – Harmony, Trust, Respect

Makoto – Sincerity, Fairness, Honesty, Integrity

Kaitakusha-Seishin – Pioneering Spirit, Challenge

If, like us, you’re motivated by delivering first class services, thrive in a fast paced and supportive environment and want to help Hitachi to drive social innovation, we’d love to hear from you.