Creative Director (12-Month FTC)

Creative Director – Global Creative Outdoor (12-Month FTC)

The Role: Creative Director 

As Creative Director, you will lead creative excellence across Global Creative Outdoor, setting the standard for outstanding Outdoor creativity and pushing the medium forward. You are an entrepreneurial creative leader with a proactive, solutions-first mindset, responsible for shaping brave, culturally relevant ideas that lead from Outdoor and deliver real brand impact. 

You will play a central role in building and leading our in-house creative offering, inspiring the market with what’s possible when Outdoor leads the idea. You will create work that earns attention, delivers commercial results, and achieves recognition from leading creative awards. 

Working closely with the Head of Creative and Senior Creative Project Manager, you will define and embed best-practice creative ways of working across our end-to-end offer. You will lead creative direction on key briefs, pitches, and brand projects, ensuring bold ideas are clearly articulated, confidently sold in, and delivered with craft from pitch to production. 

You are exceptional at expressing and selling ideas – clearly communicating the thinking behind the work, building belief with agencies, clients, and senior stakeholders, and protecting creative integrity throughout delivery. You are also creatively independent and hands-on when needed, with a strong background in art direction and/or design, comfortable using modern tools, including AI, to visualise, prototype, and sharpen ideas quickly. 

Through your work, you will help establish Global as a leading creative force in Outdoor, attracting talent, influencing agencies and clients, and raising the creative standard of the medium. 

As a Creative Director at Global, you will: 

Key Responsibilities 

Ideas 

• Lead responses to incoming creative briefs, assessing clarity, ambition, and feasibility, shaping brief response from brainstorm to efficient delivery. 

• Prioritise work that is culturally relevant, creatively brave, and commercially effective, with a clear understanding of what drives revenue. 

• Pitch compelling creative visions, building persuasive narratives around impact, value, and purpose. 

• Support the Creative Outdoor team and Commercial stakeholders with high-quality brief responses, mood boards, and presentation materials. 

• Maintain quality control across decks, mock-ups, and creative narratives. 

End-to-End Services 

• Advise and implement effective OOH campaigns and strengthen Global’s reputation for Outdoor creativity. 

• Lead creative workshops and ideation sessions with agencies and clients, generating ideas rooted in Outdoor environments and capabilities. 

• Help develop a revenue-generating end-to-end content creation offering, from concept to execution and pitch support. 

• Partner closely with the Creative Project Manager to ensure ambition is deliverable without compromising creative integrity. 

Innovation 

• Stay ahead of creative trends, technology, and innovation in OOH to inspire bolder, smarter solutions. 

• Identify opportunities that unlock new revenue streams and incremental growth through commercially informed creativity. 

• Partner with the Head of Creative on proposition storytelling for new products and capabilities. 

Creative & Team Leadership 

• Represent Creative Outdoor internally and externally through talks, panels, juries, and industry events. 

• Mentor and elevate the team through constructive feedback, high standards, and a strong creative point of view. 

• Champion award-worthy thinking and support award entries and case studies. 

What You’ll Love About This Role 

Think Big: No one day will be the same - taking a random observation and making it happen 

Own It: Relationship building. Building and maintaining excellent relationships with key Creative Agency clients, proactively identifying opportunities to deliver innovative and award-winning campaigns 

Keep it Simple: Keep things moving and people in the loop by keeping the tracker tidy with clear next steps, and friendly updates when things change 

Better Together: Opportunity to be part of developing new products to market from ideation to execution and implementation 

What Success Looks Like 

In your first months, you’ll have: 

• Led winning pitches 

• Define the end-to-end creative process and embedded best practice ways of working across briefs, pitches and delivery.  

• Guided and mentored creatives in concepting, presenting and producing work with impact.  

• Launched a strong rhythm of creative consultation and workshops 

• Raised the profile of Creative Outdoor internally and externally. 

What You’ll Need 

• Senior-level experience as a Creative Director or Art Director/Designer in a Creative Agency 

• Passion for Out of Home advertising and ideas that live in the real world 

• Extensive experience designing OOH creative across multiple formats including large-scale, digital, static executions and special builds backed by deep knowledge of design and art direction, with a genuine passion for craft and detail. 

• Outstanding visual and verbal storytelling skills 

• Experience building and pitching creative strategy for brands.  

• Good understanding of the creative production process.  

• Strong leadership qualities: able to motivate teams and elevate work with clear, constructive feedback.