Leads Pfizer’s oncology portfolio strategy, brand planning, campaign development, stakeholder engagement, forecasting, and promotional compliance. Adapts global strategies to local market needs, develops omnichannel demand-generation programs, coordinates cross-functional teams, manages revenue and A&P forecasts, and supports prelaunch planning and long-range portfolio growth.
ROLE SUMMARY
Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead.
QUALIFICATIONS
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead.
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Oncology portfolio
- Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and A&P forecasts and accurate tracking and monitoring
- ROLE RESPONSIBILITIESAccountable
- Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies & get approval with key stakeholders.
- Campaign Development: Select best fitting modules for country needs
- Promotional Meetings: Manage compliance review of materials
- Develop category operation Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios
QUALIFICATIONS
- 5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus.
- Bachelor's Degree; master degree or MBA desired
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
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