Copywriter

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

Why this job is important

You’ll help define how our brands show up in the world. From acquisition campaigns to in‑product experiences, your words will guide users, build trust and drive growth. Working closely with Brand, Product and Performance teams, you’ll shape clear, consistent and effective messaging across the full digital journey.

What you’ll be doing

• Writing high‑impact copy for paid media, websites, apps, emails and push notifications
• Creating UX and in‑product copy that makes things simple, clear and intuitive
• Developing longer‑form content such as blogs, landing pages and brand pages
• Adapting tone of voice for different audiences, brands and markets while staying consistent
• Reviewing and improving existing copy to boost clarity, engagement and performance

The ideal skills & experience

• Significant experience as a Copywriter in a digital or performance marketing environment
• Confidence writing across multiple formats, from short‑form paid media to UX and long‑form content
• A strong understanding of SEO and how to apply it in practice
• A commercial mindset, balancing creativity with data and results
• The ability to manage multiple projects and collaborate with a wide range of stakeholders

What’s in it for you

• Flexible hybrid working
• 25 days leave, 2 days paid for volunteering and life event leave
• Competitive salary and bonus (bonus dependent on role)
• Company pension
• Enhanced parental leave
• Healthcare options
• Wide range of flexible benefits

Why join Kantar?

You’ll be joining our Profiles division, home to specialists in survey design, sampling and data science. With the world’s largest audience network (over 170 million people), we’re trusted by many of the world’s leading brands to provide amazing insights from real people.  

What about Kantar itself? Well, we shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.  

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others with us.  

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.