TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation, a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here about TEAM LEWIS Foundation.
About the roleOur Copywriters support TEAM LEWIS in delivering high-quality content for a portfolio of B2B and technology clients.Our client portfolio covers sectors including:
Data centres and digital infrastructure
Energy, grid and power
Electric vehicles and energy supply
Cybersecurity and networking
Industrial engineering and mechanical seals
Carbon capture, utilisation and storage
AI tools and services
Sustainability and environmental reporting
We recognise that individual copywriters will bring different areas of expertise. You do not need to meet every requirement or have experience across every sector or deliverable. We are happy to consider freelancers who meet approximately 60% of the brief and combine their skills with another writer who offers complementary experience.
Key responsibilities
Thought leadership and editorial content
Lead the ideation, research and drafting of thought leadership articles, bylines, blogs and other long-form content
Facilitate or contribute to content workshops to identify themes, perspectives and campaign ideas
Interview senior stakeholders, technical specialists and subject-matter experts
Transform complex technical or industry information into engaging, authoritative and accessible copy
Develop content aligned with clients’ strategic priorities, messaging and tone of voice
Draft supporting social posts, social card copy and email content
Research reports and white papers
Research, structure and draft reports, white papers, eBooks and other research-led content
Analyse quantitative and qualitative data to identify relevant insights and compelling narratives
Conduct stakeholder and expert interviews to gather evidence, viewpoints and supporting detail
Distil complex findings into clear, credible and audience-appropriate content
Work collaboratively with strategy, design and account teams from initial concept through to final delivery
Brand, messaging and digital copy
Develop or refine brand, product and campaign messaging
Draft website, microsite, portal and landing-page copy based on agreed messaging frameworks
Create social media, email and campaign copy for different audiences and stages of the customer journey
Adapt copy for different formats while maintaining consistency of message, tone and terminology
Understand complex products, tools and services and communicate their benefits clearly
Corporate and sustainability reporting
Research and draft corporate reports, including gender pay gap and sustainability reports
Conduct interviews with senior leaders and internal stakeholders
Review and interpret environmental, workforce and performance data
Develop environmental data messaging and positioning
Turn technical, regulatory or data-led information into accurate and engaging narratives
Sales enablement content
Develop sales playbooks, eBooks, presentations, brochures and product or industry communications
Facilitate or participate in workshops to understand products, audiences and sales priorities
Translate technical product information into clear customer benefits and persuasive sales narratives
Create structured content that enables sales teams to communicate consistently and confidently
Work with subject-matter experts to validate technical accuracy
Client and agency collaboration
Build a strong understanding of each client’s business, sector, audiences and communications priorities
Act as a trusted content specialist, offering editorial advice and creative recommendations
Work closely with account, strategy, creative, design, digital and social teams
Manage feedback from multiple stakeholders and respond constructively to creative direction
Deliver accurate, thoroughly researched work to agreed deadlines
Edit and proofread copy to ensure quality, consistency and attention to detail
About you
You may be a versatile senior copywriter or a specialist in one or more of the following areas:
B2B thought leadership
Technology and digital infrastructure
Energy, engineering or industrial sectors
Research reports and white papers
Brand messaging and digital copy
Corporate and sustainability reporting
Sales enablement and product content
Desired skills and experience
Strong portfolio of B2B, corporate or technical copywriting
Proven ability to write and edit long-form and short-form digital and print content
Excellent research, writing, editing and proofreading skills
Experience interviewing senior stakeholders and subject-matter experts
Ability to understand technical products, services and industry issues quickly
Confidence interpreting research and data and turning findings into engaging narratives
Experience working with messaging frameworks and brand tone-of-voice guidelines
Ability to develop ideas as well as execute against an existing brief
Strong attention to detail, including factual and technical accuracy
Excellent organisation and time management
Ability to manage multiple assignments and meet tight deadlines
Collaborative approach and confidence working with clients and multidisciplinary agency teams
Ability to respond positively to feedback and creative direction
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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