Content Strategist

Company Description

Are you ready to accelerate your career? Join Cielo as a Content Strategist! A career at Cielo will give you the opportunity to work with the industry’s smartest people and to take ownership of your success!

Cielo is a brand that reflects our big idea - that talent is rising - and with it our opportunity to rise above. We create careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.

Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by NelsonHall.

 Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law. Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting Cielo Talent Acquisition at [email protected]

Job Description

The Content Strategist will develop and lead content strategy to be delivered through a multi-channel communication approach, drive content strategy through ideation, execution and optimization. Content strategy will support the overarching employer brand and talent marketing solutions which enables client teams to drive direct hiring, enhance the quality of hire, ignite talent performance and maximize the value of the client’s employer brand.

The Content Strategist will partner closely with our Creative Team on design and messaging strategy and Digital Team on content solutions across a client’s website. Additionally, the role will handle a portfolio of accounts and oversee performance to optimize both content and channel plan. The key result areas for this position are: delighting internal and external customers leading to new revenue opportunities, progressive solutions delivered to exceptional standards, and service expansion from existing clients and P&L target achievement. This is a key role to drive brand engagement solutions across global clients.

Duties and Responsibilities

Solutions: Knowledge

• Deep knowledge of employer brand, recruitment marketing and employee communications. Expert at measuring and maximize marketing ROI.
• Self-sufficient in scoping, converting and delivering all aspects of content across social media, websites and other types of content projects. Full accountability for commercial, service and reputational excellence.
• Lead and integrate new IP, services and products into Cielo.
• Create and lead on the development and delivery of multi channel content strategies based on the clients’ needs.
• Create, design, and launch a content marketing strategy and solutions as an extension of existing client offerings.

Customer: Growth and Optimization

• Partner with Brand Strategy Directors to identify, development and deliver a sophisticated multi channel content strategy. This will include the development of a content strategy presentation deck, with a multi-tiered solution across numerous digital channels.
• Own a client portfolio. Serve as a consultant to leaders of the client organizations and build senior-level relationships to advise and direct on brand solutions, facilitate thought leadership, and share best practices.
• High visibility and reputation with Cielo peer groups (CSM and CSD-level), leading to ongoing Client Development opportunities; sharing new products/services/case studies with account teams at QBRs or running a ‘stimulus session’
• Leader of Content proposition; write thought-leading blogs, speak at summits / events, leverage profile and network for new business opportunities.
• Work closely with the sales team to identify, train, and sell solutions and draw new internal client leads with current business.

Operations: Performance

• Support regional Capability team member in ensuring a sustainable operating model for content solutions in collaboration with regional business leaders.
• Ownership of content strategy delivery standards, management and governance within their portfolio.
• Operational excellence: Develop and optimize capability within the Brand Practice through operationalizing new products/services, training, reporting and continuous improvement.
• Providing insight to clients and internal stakeholders that turns marketing data into powerful stories and strategic recommendations.
• Provide strategic leadership, development, mentoring and coaching of designated staff; train them in your areas of subject matter expertise, ensure they understand core skills such as proposal writing, and also they that build skills of future brand practice leaders, such as owning the invoicing process, or updating our revenue trackers.

Qualifications

Education:

• Bachelor’s degree, required
• Master’s degree, preferred

Experience:

• 3-7+ years agency, employer brand, or relevant experience.
• Relevant marketing and digital vocational training, required
• Extensive experience in delivering content strategy for employer brand, marketing and communications programs required.
• Marketing agency, outsourcing or consulting experience preferred.
• Expertise in working with data to generate impressive insight and strategy.
• Extensive experience of client management and service delivery, preferably including resourcing and/or talent management.
• Previous P&L management experience preferred; forecasting, budgeting, invoicing management streams.

Exposure:

• Digitally curious and savvy.
• Excellent people skills

This vacancy can be worked remotely anywhere in the UK, however client site visits are occasionally required. 

Fluent English required.