At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your
worst customer experience. This mantra is what drives our digital consultancy to think
beyond the easy answers and instead create websites, apps, portals and other
experiences that solve customer needs for Fortune 500 companies in intuitive and
empathetic ways. And we make this lofty standard a reality by fusing strategy, data,
design and technology together to arrive at solutions that set the bar higher for
everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working
across departments and engaging both our clients and our communities to deliver the
greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities,
collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and
constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives
and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger,
more inspiring ideas.
But enough about us. Let’s talk about you.
At Horizontal, content isn’t just copy, its structure, strategy, and story. Content can
deliver our clients and competitive advantage, and we partner with clients on that
journey.
As a Content Strategist, you’ll play a key role in helping global brands organise their
content supply chain in smarter, and more scalable ways. You’ll work at the
intersection of creativity and systems-thinking, designing the frameworks that allow
content to be reused, localised, personalised, and delivered across multiple channels
with ease. Whether it’s shaping a taxonomy, crafting AI content workflows, or setting
the foundation for a multilingual content experience, you’ll be helping businesses grow
by turning complexity into clarity.
Ultimately, you'll help clients understand what good content operations look like and
guide them through the messy middle of evolving from the unruly maze of decentralised
content to something governed.
What We’re Looking For
We’re looking for someone who sees content as more than words on a page, someone
who understands how content moves, scales, and delivers value. You’re curious,
systems minded, and excited by the idea of building content ecosystems that are just
as elegant behind the scenes as they are on the surface.
You don’t need to have all the answers, but you should have the frameworks and
mindset to help us ask the right questions. We’re especially interested in those who’ve
worked in, or helped lead, the shift to composable and headless architectures, and
who understand the organisational transformation this requires.
As a Content Strategist at Horizontal, you'll be both a practitioner and a consultant.
Your work will span from high-level strategic planning to hands-on execution, working
with our clients to:
• Understand how content supports business goals and user needs
• Lead workshops and discovery sessions to define content approaches
• Assess and define content operations and governance models
• Create IA, taxonomies, metadata structures and content templates
• Collaborate with UX and tech to ensure content is feasible, localisable, and
scalable
• Bring clarity to complex publishing ecosystems
In time there is the opportunity to lead on scaling the content strategy function within
Horizontal.
Key Responsibilities
Content Strategy
• Shape and lead enterprise-wide content strategies that support business goals
and user needs
• Build governance frameworks to ensure quality, consistency, and accountability
• Define KPIs to measure performance and drive continuous improvement
• Champion innovation in how content is created, managed, and delivered
• Lead workshops and discovery sessions with clients to help identify and define
content needs, priorities, and roles
• Embed SEO thinking into content strategy - aligning structure, metadata, and
messaging with search intent and discoverability goals
• Help clients navigate the shift to composable and headless content architecture
Content Management
• Design workflows that make content easier to create, approve, and publish
• Set up rights and permission structures that support secure collaboration
• Develop strategies for publishing content across global platforms and channels
• Establish content lifecycle practices—from creation to archival
• Map current vs future-state content operations and help shape practical
roadmaps for change
Content Architecture
• Create scalable taxonomy structures aligned with business and customer needs
• Build metadata frameworks that power discovery and personalisation
• Define best practices for how content is stored, organised, and managed
• Support localisation through smart multi-language architecture
• Work closely with UX to ensure IA reflects real-world user journeys, not internal
silos
• Use semantic modelling approaches to support more intelligent content
orchestration and connected experiences
Content and Data Modelling
• Build structured, reusable content models that support omnichannel delivery
• Leverage modular components to reduce duplication and speed up publishing
• Design schemas that enable dynamic, personalised experiences
• Make authoring easier while optimising delivery performance
• Help shape our internal approach to structured content - including how we use
Sitecore, Salesforce, and connected platforms
• Contribute to developing internal documentation and reusable content models
that help our teams work more efficiently across projects
AI-Generated Content
• Help our clients understand the practical realities, opportunities, and limitations
of gen AI in content work
• Design thoughtful, human-aware strategies for using AI in content creation
• Create hybrid workflows that blend human creativity with machine efficiency
• Define quality, consistency, and ethical guardrails for AI content
• Build systems that allow AI to work within your content structures
Collaboration & Enablement
• Train content authors and stakeholders on strategy, tools, and best practices
• Create documentation and guides that make content governance simple
• Work together with developers, UX teams, and marketers to bring experiences to
life
• Stay ahead of industry trends and share new thinking across the team
Why This Role Matters
Content is the glue that holds great digital experiences together. In this role, you’ll be
the person who makes sure content is not only beautiful and useful but structured,
scalable, and ready for whatever comes next. Whether it’s a global campaign, a product
launch, or an AI-enabled journey, you’ll be the strategic mind behind the content that
drives it all.
Qualifications & Experience
Must-Haves:
• 5+ years of experience in content strategy, information architecture, or digital
content operations
• Strong knowledge of content modelling, taxonomy, and metadata frameworks
• Experience designing and implementing content workflows and governance
models
• Familiarity with multilingual content strategies, localisation, and translation
workflows
• Solid understanding of personalisation and content segmentation strategies
• Experience working with DAM systems and managing digital assets at scale
• Exposure to or curiosity about AI-generated content and automation in content
production
• Comfort collaborating with UX, dev, design, and marketing teams in Agile
environments
• Excellent communication and stakeholder engagement skills
Nice-to-Haves:
• Understanding of SEO, structured data, and content performance analytics
• Exposure to CDPs and data-driven content delivery
• Proven experience with enterprise CMS platforms preferably Sitecore (XP, XM
Cloud) and/or Content Hub, Salesforce
• Experience designing content for omnichannel environments (web, app, email,
etc.)
• Familiarity with the role of semantics and linked data in content systems
• Experience working across diverse industries such as hospitality, government,
logistics, or financial services
• A degree in Communications, Information Design or a related field or equivalent
practical experience
