Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
A Hybrid working model
We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people . Please speak to the Talent Acquisition team to find out more information.
Department Summary
The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.
What does a AI Content Manager do at Hogarth?
The AI Content Manager at Hogarth is focussed on developing and implementing effective AI content strategies that align with the company's AI-driven approach. They are responsible for crafting compelling content plans, conducting audience analysis and optimizing content across various digital platforms.
This is not a creative role but requires a deep understanding of the content creation process, channel best practices and emerging digital trends. The Content Strategist collaborates closely with cross-functional teams to ensure content aligns with business objectives and resonates with target audiences. They analyse content performance metrics, identify opportunities for improvement and make data-driven recommendations to enhance content effectiveness.
The Content Strategist also plays a crucial role in maintaining brand consistency, developing content guidelines and ensuring all content adheres to Hogarth's quality standards. They work to streamline content workflows, leverage AI tools for content optimisation and contribute to the overall growth of Hogarth's content capabilities.
Responsibilities
- Develop AI-powered content strategies to transform organizational content creation approaches
- Identify emerging generative AI trends impacting content production and distribution.
- Integrate advanced AI content solutions across multiple organizational workflow systems.
- Create personalized content experiences using intelligent AI-driven engagement strategies.
- Establish comprehensive guidelines for ethical and effective AI content generation.
- Implement rigorous quality assurance processes for AI-generated content and outputs.
- Provide expert training on cutting-edge generative AI tools and techniques.
- Recommend innovative AI platforms to streamline complex content production processes.
- Design meaningful metrics tracking AI's impact on content performance objectives.
- Monitor ethical considerations and potential biases in generative AI content development.
Reporting lines and key stakeholders
This role reports to the Head Of Content Consulting. You will work closely with Business Consulting, Martech and Production teams
The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable for all of the team members working on future AI-driven production capabilities and innovations.
Requirements
- Experience from a similar advertising/ production agency
- Familiarity with generative AI and digital content trends.
- Appetite to find new and innovative solutions to existing problems.
- A proven content strategy experience in consulting or agency settings.
- Expertise in creative strategy and omni-channel content planning.
- Ability to adapt strategies for diverse markets and audiences.
- Skilled in analysing metrics for strategic improvements.
- Strong communication and stakeholder management skills.
- Experience working with cross-functional teams effectively.
- Strong project management and task prioritization skills.
- Ability to mentor junior team members collaboratively.
Diversity and Inclusion
Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.
Hogarth Values
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.
Find out more at www.hogarthww.com/culture
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Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
Please contact careers@hogarth.com if you need the job advert or form in another format.
Data
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When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Top Skills
Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
