Content & Social Media Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission –  we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

The Content & Social Media Executive works within the in-house Marketing team and reports into the Senior Marketing Manager. This role is responsible for creating and curating all written brand content - delivering captivating stories and charming copy across all digital, print and social channels.

• Develop a tone of voice guide to sit within the brand’s guidelines and ensure this tone of voice is heard clearly across all content produced and published
• Produce engaging copy for both online and offline channels – including, but not limited to, our website, blog, email, social media, press releases, print collateral, video and internal communications
• Create, curate and schedule the organic social media calendar in line with sofa.com’s content strategy - increasing awareness and engagement, as well as contributing to the customer journey and, therefore, customer acquisition
• Daily management of social media channels - responding to every comment and review in the brand’s tone of voice and directing any questions, proposals or complaints onto the relevant department in a timely manner
• Review and edit any existing written content, providing a re-fresh and consistency across all our touch points
• Work closely with our internal SEO specialist to continuously optimise content across our website, blog and supporting SEO outreach campaigns
• Find stories and angles to our collections and our brand that engage, intrigue and delight our current audience and keep them coming back, while also bringing in new audiences
• Support in developing sofa.com’s content calendar – actively participating and contributing to seasonal and campaign ideas

Qualifications

• Bachelor’s degree in Marketing / Communications / Journalism / English or related disciplines
• Offers 1-2 years relevant experience, with exposure in copywriting/ content production in commercial and editorial roles
• Displays excellent copywriting skills and is detail-orientated, with immaculate grammar and spelling
• In-depth knowledge and understanding of social media platforms, their respective participants (Instagram, Pinterest, Facebook, Twitter, YouTube, etc.)
• Demonstrates a customer-orientated approach
• Interest in the home furnishing and interior design industry
• Editorial mind-set that seeks to understand what audiences consume and how to effectively build this into a content plan/strategy
• Strong computer skills with experience using Microsoft Office and WordPress, as well as social media management platforms such as Sprout Social
• Excellent research skills
• Organisation skills with an aptitude for managing multiple projects simultaneously
• Creative thinker with strong problem-solving skills
• Positive, proactive attitude with the skills to work both effectively in a team, as well as independently
• Can be flexible, open to changing priorities and adjust to varying deadlines accordingly – reacting to the short deadlines that occur on a weekly basis, whilst effectively managing longer deadlines for wider marketing initiatives
• Has a great eye for beautiful imagery, enjoys mood-boarding and following influential Instagram accounts

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.