Content & SEO Strategist

Zeal Group is an award-winning FinTech organisation offering a variety of products. Established in 2017, we have rapidly expanded to a team of over 700 employees globally 🌎

With our headquarters in London and offices around Europe, Asia, North & South Africa, Middle East, and South America, we take pride in our Technology hub located in Cyprus 🚀

At Zeal, we are dedicated to fostering a product-centric and people-oriented culture, driven by our passion for growth, technological innovation, and collaboration 🙌🏼.

About this role

We’re looking for a driven and detail-oriented Content & SEO Strategist to build, scale, and optimise Zeal Group’s global digital content ecosystem. This is a pivotal role reporting into the Global Head of Communications, with a direct impact on organic acquisition, domain authority, and audience trust across the Group’s two brands — ZFX and Traze as well as employer branding.

You’ll be responsible for architecting an authoritative content hub that educates, engages, and converts — from blog articles and platform how-tos to thought leadership and market insights. This role requires strong collaboration across marketing, product, DPR, regional teams, and employer branding.

Strategic Content Hub Development

• Launch and grow an authoritative global content hub focused on trading education, market insights, and product tutorials.
• Ensure consistent tone, brand alignment, and localisation across all content pieces.

SEO Strategy & Keyword Targeting

• Execute an SEO-led content strategy focused on high-intent, long-tail keywords (e.g. “best trading app for beginners 2025”, “how to diversify FX portfolio”).
• Improve domain authority and reduce PPC dependency by increasing qualified organic traffic.

Conversion-Driven Content Funnel

• Build a blog-to-product journey that nurtures users from interest → consideration → sign-up.
• Optimise blog content for CTR to product pages, engagement metrics, and content-assisted conversions.

Localised & Regulatory Content Creation

• Drive content localisation for priority regions, including insights on local regulation, tax implications, and trading best practices.
• Work closely with regional marketing leads to ensure cultural and legal relevance.

Thought Leadership & Brand Building

• Develop and distribute executive ghostwriting, opinion pieces, and thought leadership articles to elevate Zeal Group’s visibility and credibility in the fintech space.
• Collaborate with the Head of Comms on DPR efforts for link-building, media outreach, and domain authority growth.

Cross-Department Collaboration

• Partner with product, PR, employer branding, and regional teams to align on content messaging, strategic priorities, and market launches.

Qualifications

• 4–6 years of experience in content strategy, SEO, or editorial roles — ideally in fintech, trading, or financial services
• Proven success scaling content programs that drive organic growth and conversion
• Deep understanding of SEO tools (e.g., Semrush, Ahrefs, Screaming Frog, Google Search Console)
• Strong command of on-page SEO, content structure, and keyword research
• Excellent writing and editorial skills with an understanding of UX writing and funnel-based storytelling
• Experience collaborating with design, dev, and external agencies
• Familiarity with CMS platforms, GA4, and marketing attribution tools