Content Marketing Manager

About Unily

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. Unily is recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms, and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2025. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.

Job Purpose

As the Content Marketing Manager at Unily, you’ll play a pivotal role in leading and evolving our content strategy as we scale our impact and category leadership.

This role is perfect for a hands-on strategic thinker and exceptional storyteller who understands how to engage larger organisations 1000 FTE+ delivering high-quality content that positions Unily as a trusted industry partner and Employee Experience (EX) technology leader to senior decision-makers, while aligning closely with our commercial objectives and brand voice.

Working closely with our Marketing, Product and Commercial teams, this role will define and execute brand and thought-leadership marketing campaigns ensuring that all distribution channels are being leveraged that resonate with enterprise audiences. A key focus of the role will be elevating the voice of our customers – transforming real customer stories, insights and outcomes into compelling narratives and thought leadership that demonstrate Unily’s value through authentic enterprise experiences.

This role is responsible for owning our content self-service initiative to scale and enable content-creation across the entire organisation, leveraging new AI-tooling.

Day to Day:

• Represent the Unily brand, our values and tone of voice ensuring our brand shines through consistently in everything we do.
• Act as a subject matter expert in EX thought-leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators
• Ownership and delivery of centralized self-service content creation capability including delivery and management of tools, company enablement and user adherence.
• Lead the weekly and monthly content planning cycle by collaborating with our wider-Marketing team, Commercial and Product teams.
• Own and develop our content strategy, translating EX news and trends into impactful content with the wider teams that positions us as a leading EX solution.
• Champion customer-led thought leadership by co-creating content with enterprise customers, including blogs, webinars, videos, white papers and speaking opportunities.
• Drive the end-to-end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media.
• Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels.
• Understand the EX Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level.
• Apply a solid understanding of B2B content performance specifically and report back success metrics frequently to the key stakeholders.
• Manage external agencies where applicable ensuring best-in-class quality and adherence to our brand guidelines.

Job Requirements:

• 5+ years experience in producing B2B content strategies within B2B technology.
• Proven track record of delivering exceptional industry-leading, multichannel campaigns resulting in measurable audience growth, new customer acquisition and customer engagement
• Strong cross-functional collaboration skills, with the ability to convince and motivate stakeholders at all levels.
• Ability to operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
• Experience managing large-scale budgets for campaigns.
• Experience with developing/reporting on success metrics.
• Great organizational skills, ability to juggle multiple projects at the same time as well as being reactive to climate news that needs quick reporting.
• You’re a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity.
• Data-driven and passionate about implementing change based on data.
• Experience managing freelancers, external creatives and brand/creative agencies to deliver high-quality campaigns.

Must have

• Solid expertise in B2B communications and B2B marketing channels
• Expertise using AI tools for content writing and planning (such as Jasper.ai)
• Project Management experience
• Google Analytics experience
• Experience with reporting tools (such as Hubspot, Tableau)

We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.  

Why Work for Unily?

In addition to a generous base salary and commission plan, here are somethings we think you will love:

Our awesome team culture. We are focused on achieving results as a team and having fun whilst we do it. You won’t find a friendlier or more dedicated bunch of people.

Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.

The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.

Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.

We offer a fantastic suite of benefits:

US: 23 vacation days, 10 sick days, 1 annual volunteer day and 1 day off for your birthday! We offer medical, dental and vision coverage at 96% of the payroll cost at the employee-only coverage level and cover 80% for employee plus dependent levels. 1x your annual salary in Life and AD&D coverage at no cost to you. 5% match on your 401(k) and no vesting schedule after your first 90 days.

UK: 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more. 

Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.

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