Content Marketing & Growth Specialist - French Speaking

Founded in 2016, Icarus Media Digital is a lean and agile venture studio based in London, supported by a diverse, global team. We build and scale data-driven startups with a focus on long-term, sustainable profitability rather than short-term wins. Bootstrapped and profitable, our approach is rooted in smart execution and continuous improvement. We foster a collaborative, people-first culture where hard work is balanced with well-being, and every team member’s contribution is valued.

Role Overview

We are looking for a dynamic Content Marketing & Growth Specialist to deliver impactful content and growth marketing initiatives for one of our key ventures targeting the French market. Reporting to senior marketing leadership, you'll focus on creating engaging content, implementing targeted distribution strategies, and driving digital growth through effective outreach campaigns. You'll collaborate closely with SEO, PPC, design, and social media colleagues, using data-driven insights to enhance audience engagement, increase visibility, and support the venture’s ambitious growth goals.

This role is primarily office-based from our London office, with the flexibility of one remote day per week.

Key Responsibilities

Content Creation and Distribution:

• Produce, edit, and publish high-quality digital content tailored specifically to the French market.
• Collaborate closely with a dedicated copywriter, as well as internal SEO, PPC, design, and social media teams, to ensure cohesive messaging and maximise effectiveness across all channels.
• Manage content workflows proactively, from ideation and briefing through to final publication.

Growth Marketing Execution:

• Execute strategic outreach campaigns and digital growth tactics designed to expand reach, foster audience engagement, and enhance brand visibility.
• Monitor, evaluate, and report on campaign effectiveness using analytics tools such as Google Analytics, Tableau, or Metabase, proactively suggesting optimisation strategies.

Cross-Team Collaboration:

• Actively support integrated digital marketing campaigns by liaising with SEO specialists, PPC teams, and designers, ensuring alignment between organic and paid marketing efforts.

Market Insight & Innovation:

• Keep abreast of digital marketing trends, competitor activities, and market developments, proactively recommending improvements and fresh ideas to maintain our competitive advantage.

We're looking for someone with:

• 2–5 years' practical experience in content marketing, digital growth marketing, or a closely related role, preferably within tech startups or digital media companies.
• Demonstrated success in executing digital marketing strategies with measurable outcomes.
• Fluent French language skills (written and verbal) as the role specifically targets the French market; additional European languages (especially Italian) would be beneficial.
• Strong proficiency with digital analytics tools such as Google Analytics, Metabase, or Tableau.
• Familiarity with Content Management Systems (e.g., Sanity, WordPress).
• Exceptional collaboration and communication skills, with proven ability to coordinate effectively with cross-functional teams, including SEO, social media, design, and paid advertising colleagues.
• Excellent organisational skills, attention to detail, and ability to manage multiple priorities effectively.

Compensation:

• £35,000 - £45,000 per annum (Candidates meeting all requirements with at least 5 years of relevant experience will be considered for the higher end of this range)
• 10% Performance-related bonus, paid quarterly

Core Benefits:

• 25 days holiday + Bank Holidays
• Workplace Pension Scheme

Additional Benefits:

• One Legendary company trip per year
• £17 Deliveroo credit for your lunch (per day in the office)
• Gym Allowance
• £500 Home Office Allowance
• Reimbursement of some training courses to help you grow in your role