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Better Collective

Content Manager (UK)

Sorry, this job was removed at 10:10 a.m. (GMT) on Tuesday, Mar 31, 2026
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Hybrid
London, Greater London, England, GBR
Hybrid
London, Greater London, England, GBR

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Are you a sports betting enthusiast with experience of writing on the subject and knowledge of content management and SEO? If so, you might be our perfect candidate!
We’re looking for a Content Manager to contribute to driving success on Better Collective’s assets across the UK & English-speaking markets globally.

THE ROLE


As a Content Manager, your key objectives will be developing, optimising and coordinating the production of high-quality betting and casino content.
Working in our London office (in a hybrid WFH model), you will become part of a highly skilled and dedicated team catering to user groups in the sports betting and the iGaming verticals across the UK and English-speaking markets globally.
We believe that great SEO content isn’t content that features the most keywords - it’s the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors.
This might include crafting stories and providing statistical commentary on popular betting markets or overseeing the creation of detailed, informative content on betting and iGaming operators and offers. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.
WHAT DOES THIS JOB OFFER YOU

  • The chance to develop content across high-profile assets in the UK & globally

  • The opportunity to combine your ambition to advance your content and SEO skills with your passion for sports and betting

  • Collaboration with market-leading experts on SEO & digital marketing

  • High degree of ownership and responsibility in work

  • Daily working life in a dynamic, welcoming and highly international work environment

  • 30 days annual leave (excluding bank holidays!)

  • Private health and dental insurance, income protection and life assurance 

  • £35 per month towards broadband costs 

  • Enhanced Pension plan 

  • Vibrant working space, with regular social fun activities 

AS OUR CONTENT MANAGER YOU WILL

  • Work with a Team Lead to ensure content quality, perfect SEO optimisation & accurate content monetisation

  • Receive content management and SEO training from experienced team members

  • Facilitate content production according to our assets’ content strategies

  • Contribute ideas that develop and improve those strategies

  • Build relevant tracking links and ad placements

  • Work closely with the team to ensure the content is optimised for search engines

  • Create new content briefs and guide production based on business priorities

  • Regularly monitor dedicated KPIs and user metrics

Our ideal candidate

  • Has knowledge of sports and the target audience of bettors

  • Has good knowledge of sports betting (casino is a plus but not essential)

  • Is passionate about content production and has a keen eye for detail

  • Has experience in writing content that performs well in organic search

  • Is a strong communicator capable of briefing writers to achieve great results

  • Is proactive and passionate about reaching goals

What you need to know about the London Tech Scene

London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.

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