Lead the content strategy and team to drive engagement and conversion for electric vehicle adoption through high-performing campaigns across various channels.
What we do. Electric Car Leasing
Why we do it. Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution, and we need your help. We make it cheaper, greener and easier to drive an EV.
Our content team is at the core of our growth engine, and we’re looking for an amazing Content Lead to lead our small but mighty content team into the next stage of growth for our EV business. You’ll own our content engine, translating our brand messaging into high-performing campaigns that educate, engage, and convert potential EV drivers.
This isn't just about writing; it’s about architecting a modern content ecosystem. You’ll lead a talented internal team and a network of freelancers to create engaging content across social, email, and our website, leveraging the latest in SEO and LLM technology to stay ahead of the curve.
What you'll do
- Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals
- Own and execute our driver content strategy for both salary sacrifice and consumer leasing:
- - Focus on capturing early intent, engaging and nurturing potential customers over time
- - Ensure all onsite content is SEO and AI optimised
- Partner with the marketing team on our priority projects to understand our target audiences in depth, and come up with new creative ideas to engage them. Or reformat existing content tailored to meet their needs and our commercial goals
- Lead and develop a high-performing content team (currently made up of a B2B Content Manager, a Social Content Creator, and freelance copywriters), supporting the team to have the biggest possible commercial impact
- Help set the marketing team priorities alongside our Marketing Leadership Team, putting a spotlight on how content drives growth and retention across our team
- Experiment with AI tools to create high-quality content efficiently and at scale - coaching your team to do the same
- Oversee the creation of "thumb-stopping" content tailored for platform-specific audiences (LinkedIn, Instagram, TikTok/X, YouTube)
- Keep up to date with the latest trends, algorithms and platform updates so content remains effective, relevant, and high-performing
- Support the Head of CRM to deliver best-in-class contact strategies for prospective business clients and EV drivers, using segmented storytelling to move prospects through the funnel
- Lead our organic growth strategy by blending SEO best practices with LLM-optimisation to ensure our brand remains visible in AI-driven search results
- Make sure every piece of content, from a long-form whitepaper to a 10-second reel, is consistent with our tone of voice and positioning
- Act as our content champion across the business, ensuring all content is on brand, of high quality and technically accurate
- Define KPIs for content health, using data to iterate on content topics and formats, based on what resonates with potential EV drivers and business prospects
- Champion a test-and-learn culture through experimentation and A/B testing to continuously improve engagement with our content
What you'll need
- Proven experience in Content Leadership (3-4 years), ideally in high-growth scale-up businesses
- Commercially driven: A track record of driving commercial outcomes through content
- Broad understanding of marketing channels: you can turn your hand to creating content for any channel we find is driving commercial growth, with support from channel leads
- Passion for customer experience and insight-led marketing
- Adaptability: We work at a very fast pace, so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
- Embrace failure: You’ll need to have a ‘test and learn’ mindset, knowing that some of your tests won’t be successful. But if you’re not testing, then we’re not learning
- Excellent communication skills: You need to write compelling briefs for copywriters to respond to and sub-edit content, and on occasion, write copy from scratch
- Stakeholder management: You’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
- Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns
- Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do
Why else you'll love it here
- 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
- 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits
- 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
- P.s. 🐶 just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies
About us
The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.
We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.
Please note we use AI to help us assess applications fairly and objectively.
If this sounds like you then we'd love to hear from you.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Top Skills
Ai Tools
Llm Technology
Seo
Octopus Energy London, England Office
1 Upper James Street, London, United Kingdom, W1F 9DE
Similar Jobs
Information Technology
The GenAI Content Lead will develop and execute GenAi-enhanced content strategies, manage a team, and implement GenAi tools to improve content quality and efficiency.
Top Skills:
Adobe Creative CloudAdobe FireflyAdobe Genstudio
Fashion • Fitness
The Creative Lead for Brand Content at Gymshark will develop and maintain the brand's storytelling and visual standards, ensuring consistency and cultural relevance across high-frequency campaigns and social platforms while mentoring creative talent.
Top Skills:
BrandingCreative WritingDesign StandardsSocial Media
Information Technology • Legal Tech • Professional Services • Analytics • Business Intelligence
Lead global strategy and execution for AI-assisted legislative content optimization: design and deploy AI editorial tools, set standards, drive adoption, measure content quality and workflow performance, and partner with Product, Technology, and Editorial teams to scale responsible AI practices.
Top Skills:
Llms,Nlp,Generative Ai,Prompt Design,Ai,Automation,Agile Methodologies
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
