Content Lead

About us

Every company in the world, needs to understand who they are doing business with.

We are re-imagining how humans find, read and distil knowledge from the internet – at unprecedented scale and accuracy, to answer critical questions about suppliers, donors, investors and third parties. We are addressing a sector-independent problem for a global market.

We are pioneers, working at the forefront of AI and applied research, to build a fully distributed, heterogeneous and scalable system, using the latest technologies. We help the world ‘do better business, faster’. Our clients include the world’s leading charities, universities, law firms and financial institutions. Using Xapien, in minutes, they can do work that previously took hours and days.

We have over 150 customers, in 3 continents, last year we doubled in size and this year we plan to triple. Our investors include tech founders, professional investors and recognised institutions, including Sequoia Capital.

If you are bright, driven and excellent at what you do, then we would love to explore you building your career with us.

We’re looking for a creative and strategic Content Lead to own and deliver our content marketing strategy as a key part of our next growth chapter.

Content is central to how we build brand authority, generate demand, engage customers, and enable our sales team. You’ll own the strategy and execution across all our core content types, working closely with the marketing, sales, and customer success teams to drive measurable impact across the funnel.

You’ll report to the Head of Comms & Marketing and work alongside our Digital Marketing Strategist, Events Manager, and external freelancers (design, video, dev). We are also hiring a Marketing Executive to support content production. This role replaces our outgoing Content Manager and will take our brand voice, assets and outputs to the next level.

Here’s what you will be responsible for:

• Owning our messaging framework and content strategy – from development to execution.
• Producing high-quality, engaging content: landing pages, blogs, case studies, ebooks, sales enablement content, email marketing, and more.
• Collaborating with the Digital Marketing Strategist to align content with SEO/GEO and paid media strategies.
• Leading organic content distribution across LinkedIn and other relevant channels.
• Signing off on all external-facing digital marketing assets (e.g. social posts, landing pages, email campaigns, webinar blurbs).
• Partnering with Events Manager and Community lead on webinar content, brochures and community content.
• Reporting monthly on content performance, SEO rankings, and channel effectiveness.
• Collaborating with Sales and Customer Success to understand ICPs, customer needs, and use cases.
• Mentoring a future Comms & Marketing Exec and coordinating with freelancers to scale content output.

Must-haves to be successful in this role:

• B2B SaaS Content Strategy – 5+ years experience delivering full-funnel content marketing in a high-growth SaaS environment (ideally Fintech/Reg tech/AI experience)
• Copywriting expertise – Proven ability to write and edit clear, engaging content across multiple formats. This is a core part of your day-to-day.
• HubSpot experience – Confident using HubSpot for reporting, basic automation, workflows, and email marketing.
• Strong communication & collaboration skills – Able to work cross-functionally to ensure message alignment and content effectiveness.
• CMS/WordPress familiarity – Experience building and optimising landing pages using CMS platforms like WordPress.

Nobody can do everything but here’s a few related things we’re interested in:

• SEO & keyword planning – Skilled in applying keyword strategy and SEO best practices to drive traffic and engagement.
• Conversion rate optimisation – Experience mapping and refining digital journeys to maximise impact.
• Familiarity with tools like Semrush, Hotjar, Asana, SerpAI, Google Analytics, Elementor, and Google Lighthouse.

Additional Information

• Equity in the business in the form of shares – You will own a meaningful part of the business through our employee shares & equity programme💰
• Unlimited Paid Time Off for you to take time to recharge. 🏖️
• A wellness & professional development fund of £1,000 per year – including access to Wellhub - formerly Gympass. We invest in our people and always encourage growth! 🎓
• Private health and Life insurance ❤️‍🩹
• High-spec MacBook + £200 for equipment setup 💻
• Regular team lunches and social events, from go-karting to mini golf to karaoke to rounders in the park 🎉
• X day – one whole company day off every year so we can all switch off Slack and reset 📴
• Flexible working + flexible hours (2 days per week in our WeWork in Moorgate) 🏠

**Please note, we cannot offer sponsorship to applicants (or transfer existing visas) at present**

Salary: up to £60,000 + bonus + equity (dependent on experience)

Our Values 

• Take ownership – We keep our organisation simple, valuing people over policies. We encourage ownership and decision-making.
• Better together – We care about each other and go out of our way to help colleagues succeed. We value relationships and take a genuine interest.
• Transparent – Our business is creating transparency in business relationships; so internally we are ‘default share’, even when it feels uncomfortable.
• Glass-half-full – This is about being real but still choosing to be optimistic. We celebrate wins and encourage each other to build forward.
• Be pioneers – We are leaders not followers – bold, ambitious and can-do. We don’t start with what’s possible, we start with what we want to achieve, then ask ‘what has to be true’?
• Move fast – This is our moment to make our mark on the world. So we work to ambitious deadlines, launch fast and iterate, always streamline, and remain decisive amid huge uncertainty.
• Value learning – We are all learning, always. We take time to explain, even if it’s quicker to do it ourselves.
• Always decent – We are polite, thankful and straightforward. Everyone is down-to-earth, informal and approachable.
• A players – Working here should be stretching and exhilarating. We only hire, and keep, the best, enquiring people that will keep us on our toes.