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Job TitleConsumer Marketing Manager
Job Description
In this role, you have the opportunity to
Represent the voice of the consumer in one of our key categories within our Personal Health business in the UK. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in one of our major categories in the UK market.
You are responsible for:
- Develop and deliver the local zone marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Lead (CML)
- Champions the voice of the zone and provides business performance and local insights about consumers, markets, competition and trends to WE regional team
- Responsible for up to 24months planning performance, in the short and long-term to ensure the delivery of the FY key goals
- Define local portfolio and channelization based on WE range/Channelization to accommodate local consumer & customer needs.
- Embrace passion for fundamentals and ensure that every consumer touchpoint and all consumer facing marketing activities (incl. D2C, AMZ and NBD) is perfectly executed (PDP, PoS,…) together with Shopper, Media/PR and professional team in the zone and x-functional region teams.
- Ownership of the E2E performance for the respective category in the UK and E2E performance squad lead, CMM is integrating and orchestrating all relevant functions (acts as E2E SoB squad lead) including performance management to drive E2E excellence in execution and secure business performance is being delivered according to KPIs
- Lead the development and execution of the Local Marketing Strategy and Planning, as well as, own the controllable A&P spent responsibility together with CML (e.g. sample budget)
- Contributes in region strategic plan processes l and is responsible for delivering zone SOB Analysis/Ambitions and go2market enablers together with RBUL and CML
- Marketing Performance Optimization and drives continuous improvements applying LEAN (DMB, Problem Solving)
- Contributes actively to the development of new business models together with the regional team
To succeed in this role, you should have the following skills and experience:
- Experience in digital consumer marketing focusing on building an online brand
- Experience as an integrator in a dynamic market and /or matrix organization ideally within FMCG
- Brand activation experience and analytical skills
- Experience with P&L management incl. revenue and margin management
- Marketing channel mix strategies (on-line and offline)
- Experience with working in a cross functional team
- Experience with working in a business with complex market/channel structures
- Applying Lean (Problem –solving skills, daily management)
- Positive energy and drive to create impact
How we work together
We believe that we are better together than apart. This means working in-person at least 3 days per week.
The role comes with a competitive salary, incentive scheme as well as all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in the UK.
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & Neurodiversity.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view this report:
Human Rights Report | Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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