CRM Manager (Consumer)

As our next Consumer CRM Manager, you’ll play a key role in helping us build the UK’s go-to home improvement marketplace. We are at a pivotal moment. We’re moving beyond one-off transactions to become a trusted, lifelong household partner. CRM is the engine that will unlock this shift. We’re looking for a lifecycle architect to turn our CRM from a campaign-led channel into a high-performance, automated growth engine that keeps homeowners coming back for life.

Forget long lists, here’s what you’ll actually spend your time on:

• Architecting the Homeowner Journey: Mapping the end-to-end lifecycle from the first search to the tenth booking, identifying the "aha" moments that drive long-term loyalty.

• Building Intelligent Automation: Designing and launching sophisticated, multi-channel flows in Braze (Email, Push, In-App, SMS) that react to user behaviour in real-time.

• Driving Commercial Impact: Moving beyond "opens and clicks" to own the metrics that matter: activation, repeat booking rates, and lifetime value (LTV).

• Embedding CRM into the Product: Partnering with Product and Engineering to ensure lifecycle thinking is baked into our app, onboarding, and new features from day one.

• Setting the Standard for Excellence: Establishing the playbooks, experimentation frameworks, and QA standards that allow us to scale our communications without losing quality.

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

• Proven hands-on experience in lifecycle marketing or growth, specifically within marketplaces or digital platforms.

• High proficiency in Braze (or equivalent) with the ability to build complex, automated multi-channel journeys at scale.

• A natural comfort with data and attribution; you know exactly how your campaigns move the needle on revenue and retention.

• Understanding of the "why" behind user behaviour and knowing how to use triggers to drive frequency and trust.

• A builder attitude, who prefers creating scalable systems over running one-off campaigns, and you thrive in a fast-paced environment.

We believe great work deserves great rewards. Here’s just a taste:

• Competitive salary + annual bonus

• Employee Share Program

• Health, well-being and learning support

• Gym membership, Smart Tech Scheme and Cycle Scheme

• Birthday/Special day leave

• Buy & sell holiday scheme

• 1 week’s paid charity leave and much more!

How we’ll get to know each other:

• Screening call with one of our Talent Acquisition Partners

• 1st stage interview with the VP of Consumer

• 2nd stage interview with cross-functional Stakeholders

• Final stage includes a case study presentation with VP of Consumer and other key stakeholders

If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box

Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form

About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.