Conference Marketing Manager at Insurtech Insights

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated, and extremely driven people? If so, you might be our next Conference Marketing Manager.

Since our launch in 2018, our mission has been to empower insurance professionals with insights, inspiration, and a network. Today, we are the largest insurance community globally, connecting more than 15,000 leaders across our three global conferences in London, New York and Hong Kong.

Insurtech Insights is part of Emerald, the largest event organiser in the US. Throughout the year, Emerald delivers meaningful connections through 142 live events and 16 media properties created with our market knowledge, deep industry experience, and data-driven insights.

As our Conference Marketing Manager, you get the unique opportunity to take ownership of our marketing. To ensure a never-ending growth curve, we provide you with:

• The opportunity of having a real impact - You’ll be getting operational experience in a start-up company where both your work and the results are highly tangible and matter to the business.
• Inspiration and guidance - A chance to work closely with our high-performing team 
• Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally.
• Travel opportunity: You will be joining our conferences overseas.
• Invaluable transferable skills - boost your interpersonal, research, organisation, outreach, and project management skills through experience and training.
• Competitive salary

Responsibilities in this job will vary however, they will be mostly centred around:

• Strategy & planning:
• Collaborate with stakeholders to set targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database.
• Campaign & content execution:
• Execute multi-channel campaigns (email, web, social, digital ads) to boost sales, engagement, leads, brand awareness, and revenue.
• Segment audiences using data, tailor messages and optimise campaigns for set objectives.
• Conduct A/B testing to exceed targets; collaborate with digital specialists for content and landing pages.
• Create evergreen content for digital channels, manage the online sales funnel, and qualify leads.
• Work with external media partners and PR agencies 
• Analyse campaign results to enhance future effectiveness continually.
• Reporting & analytics
• Maintain reports on ticket sales, leads, and campaign performance. 

• Bachelor’s degree in business administration, Management, Marketing, or a related field.
• 2-5 years of marketing experience
• IT skills: Canva, copywriting, LinkedIn and Excel.
• Excellent communication skills, critical thinking, and analytical abilities
• Strong interpersonal and communication skills
• Excellent time management and prioritisation skills in a fast-paced environment.

Start date: As soon as possible

Monday - Friday, we work from our office and do not offer remote work.