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Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Communications team is responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stories about our hosts, or explaining how travel on our platform benefits local families and communities, we are the voice of Airbnb on a broad range of topics.
The Difference You Will Make:
As Airbnb expands into more markets across the world, the role will be responsible for building critical frameworks and processes to guide and support scaling the comms teams work internationally. This role will also diagnose and operationalise opportunities to continue improving the overall strategy, budget management, operational efficiency, and business impact of Airbnb’s international comms function.
The role will partner closely with comms leadership, along with marketing, business operations, policy and other key cross-functional partners given the collaborative culture of Airbnb.
The Location
The role will be based in London and will report into the International Comms Director. The role will be expected to join key in-person moments such as team offsites in SF and regional team gatherings aboard.
A Typical Day:
International remit
- Working in partnership with the Director of International Communications and other key stakeholders to help design and optimise critical frameworks and processes for our international expansion efforts. Examples may include:
- Optimising the design, management, and reporting of the international comms budget to enable clear market-specific views and regularly follow up with the team to ensure the budgets are accurate and formatted correctly, maintaining an accurate quarterly forecast
- Developing the prioritisation approach and ROI framework for local communications opportunities
- Design and managing a centralised project and results tracker for all the international work
- Supporting with the development the org design and approach for workforce growth in new markets
- Drive a bi-annual planning process for International communications, as a key element of central planning and budgeting.
Global/central coordination
- Oversee day to day partnership with Financial Planning and Analysis, Resourcing, and Talent to ensure strategic allocation of budget and staff, design
- Lead cross-cutting strategic initiatives and special projects for international comms leads as needed. This will include partnering with marketing and the business team on cross functional campaigns throughout the year - coordinating comms strategies and plans, providing measurement criteria and ensuring comms is well represented in all cross functional meetings in partnership with the International Comms Director
Organisational and administrative support
- Support the team on all operational systems from vetting influencers to raising coupons and other administrative tasks
- Support the comms teams with working with the community teams to identify and verify host stories working with the team to develop ideas into useable content
- Operationalise and manage the vetting process for influencer stays, coupon allocations and content approvals
- Support with the development of key global and regional offsites and support with all the logistical processes, format and content
- Provide support on other project and campaign needs, as needed
Your Expertise:
- 10+ years of experience in operations, strategy & operations, and/or management consulting (or the equivalent).
- Experience working with a global organisation across communication and marketing disciplines.
- Analytical, structured thinker with strong business acumen. Experience partnering with Finance (FP&A, Strategic Finance) and extensive experience with managing complex budgets and forecasting processes.
- Experience establishing systems and developing processes in a dynamically scaling environment. Ability to take a vague problem, crisply frame the challenge, identify a path forward, and drive an initiative over the finish-line
- Passion for cross-functional collaboration
- Ability to own the work in a hands-on way and be in the details
- Ability to effectively communicate and influence decisions at all levels
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
