Commercial Insight Manager - First Response

The Commercial Insight Manager (First Response) is the first port of call for insight at Global, turning requests into clear, commercially focused insight that supports better decision-making for our sales teams. 

You’ll build strong relationships with sales teams, stakeholders, agencies and clients, championing an insight-first approach so insight is embedded early in briefs, planning and strategy. Through confident storytelling and presentations, you’ll translate data into clear, actionable recommendations. 

You’ll also help improve how insight is accessed and scaled across Global – developing self-serve tools, supporting training and onboarding, spotting trends in requests, and working cross-functionally to streamline processes and improve data quality. 

Key Responsibilities 

• Act as the first point of contact for all insight requests, delivering clear, concise, insight-led responses that support commercial decision-making 

• Communicate insights and data clearly and confidently to stakeholders across external agencies and clients, adapting messages for all levels of expertise and business needs. 

• Develop, support, and evolve self-serve insight tools to improve accessibility, efficiency, and scalability 

• Lead proactive insight initiatives, identifying opportunities, trends, and value-adding recommendations for internal teams and clients 

• Build and maintain strong relationships with sales teams across the business to increase engagement and embed an insight-first culture, ensuring insight is integrated early into briefs, planning, and decision-making. 

• Standardise training across insight tools, ensuring consistent knowledge, best-practice usage, and reduced error rates 

• Deliver training and onboarding for new starters, while upskilling existing team members on tools, processes, and insight frameworks 

• Remain actively engaged in team meetings and cross-functional forums to stay aligned with commercial priorities and evolving business needs 

• Improve cross-team communication, regularly sharing updates, challenges, and learnings to reduce duplication of effort and improve alignment 

What You’ll Love About This Role 

• Think Big – Looks beyond individual requests to spot patterns, trends and opportunities that scale insight and drive bigger commercial impact. 

• Own It – Takes full accountability for insight quality, delivery and impact, acting confidently as the first point of contact. 

• Keep It Simple – Cuts through complexity by turning data into clear, practical insight and making tools and processes easy to use. 

• Better Together – Builds strong relationships and works collaboratively across teams to embed insight early and align everyone around shared goals. 

What You’ll Need 

• Strong ability to translate data into clear, actionable insight, tailored to different audiences and levels of understanding 

• Confidence in presenting insights to internal and external audiences, with strong storytelling and communication skills 

• Demonstrated ability to build and maintain effective relationships with a wide range of stakeholders, including commercial teams, agencies, and clients 

• Experience acting as a key point of contact for insight or data requests, managing competing priorities and delivering timely, high-quality outputs 

• Proven experience working in a commercial insight, analytics, research, or data-led role, ideally within media, advertising, marketing, or a fast-paced commercial environment 

• Comfortable working cross-functionally and adapting to evolving priorities in a collaborative, fast-moving environment 

• Hands-on experience using and supporting insight and audience planning tools, with an understanding of self-serve analytics environments 

• Strong organisational skills, with experience tracking requests, improving processes, and maintaining data quality 

• A proactive mindset, with the ability to spot trends, identify opportunities, and suggest improvements based on insight demand and business needs 

• Ability to train, onboard, and upskill others, including simplifying complex tools or concepts and promoting best-practice usage 

Within your first few months, you will have: 

• Set up an insight request tracking system 

• Begun developing key relationships with stakeholders across commercial teams, internal agency patches, and insight partners 

• Taken time to understand existing tools, processes, and data sources 

• Supported training and onboarding activities 

• Started contributing to proactive insight discussions