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End Date
Thursday 03 July 2025Salary Range
£90,440 - £106,400We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job ShareJob Description Summary
About this opportunityAs a Senior Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by developing the marketing strategy and delivering integrated campaigns and events alongside the business. You will plan, lead and deliver all Lloyds Bank/BoS Corporate & Institutional (CIB) end to end marketing communications, including content and thought leadership, Account Based Marketing, events and sponsorships, social media etc – inspiring your team of marketing managers and agency partners, to deliver creative excellence and effective media planning. You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. B2B Marketing Experience is essential, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.
Job Description
Role Responsibilities:
You'll be a leader who is able to direct, influence and collaborate both within Brands, Marketing and Experience and the wider CIB business unit to develop and deliver the CIB marketing communications & events plan that delivers against our strategic objectives.
You will own and lead integrated marketing campaigns to significantly drive engagement and consideration, delivering commercial impact through best-in-class creative execution.
Ownership of the CIB marketing budget, interlocking with the CIB business and ensuring ongoing optimisation.
You will have the gravitas and impact to operate at a senior manager level. You’ll use strong storytelling skills, both written and verbally, in how you present your communication recommendations in line with priorities.
Own the day-to-day relationship with our internal and external agency partners, ensuring we maintain strong and effective relationships which result in excellent work.
Building strong relationships, influencing and working with internal stakeholders across the Corporate & Institutional Banking business.
Embody a culture of excellence and ensure we have the right people on the right problems and the team are fulfilled in their work.
Be a bar raiser, innovating across our channel mix to ensure our go-to-market strategy for our B2B campaigns are best in class.
Ensure the successful and compliant delivery of campaigns to budget and time.
What you'll need
Relevant experience in B2B marketing, with knowledge of Financial Services Marketplace.
A strong technical understanding of a broad range of all marketing channels and the media landscape
Experience of influencing and building relationships with senior leaders
Strong inspirational leadership of communications specialists
Excellent communication (written and verbal) and confident presentation skills
A strong eye for detail and consistency
The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.
Strong expertise in creating integrated campaigns with proven results.
Content writing skills with proficiency in English.
Expertise in digital marketing.
Strong analytical skills with ability to quickly understand and learn complex subjects.
Ability to work with a matrix reporting structure.
Good commercial awareness to recognise profit levers of the B2B industry.
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Lloyds Banking Group London, England Office
25 Gresham Street, London, United Kingdom, EC2V 7HN
