Channel Marketing Manager - 12 Month FTC

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. 

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role:

As a Channel Marketing Manager within our Asset Management business, based in London, you will design, project‑manage and deliver a range of marketing campaigns and activities across our wholesale and institutional channels. While the role is primarily focused on the UK market, there is potential to support wider EMEA & global initiatives as required.

You will work closely with the Channel Marketing team based in London, the broader International Channel Marketing team, and colleagues across brand, creative, events, investment marketing, digital & analytics and compliance. The role also involves regular collaboration with senior stakeholders across Distribution and Investment.

You will have the opportunity to lead key campaigns supporting both our public and private markets capabilities.

This is a 12‑month fixed‑term contract to cover a period of maternity leave.

Key Responsibilities:

• Lead multi‑channel, creative marketing campaigns that engage wholesale and institutional audiences and amplify the M&G Investments brand.

• Drive the creation of standout campaign content - across thought leadership, investment insights, videos, emails, social posts, web copy and event assets - that genuinely resonates with clients and prospects.

• Ensure all materials are accurate, timely and ready for distribution across key channels and partners.

• Collaborate closely with internal teams and external agencies to bring campaigns to life and deliver high‑quality outputs.

• Shape and manage social media content within each campaign, to elevate our presence and support key business objectives.

• Refresh and update website content as required to ensure a strong, client‑focused digital experience.

• Track, analyse and report on key digital metrics to evaluate performance and optimise future campaigns.

• Support the Marketing Lead (UK, Netherlands & Nordics) and the wider team in planning and delivering additional ad-hoc marketing initiatives.

• Assist with budget management, including invoice processing and supporting financial forecasts.

• Uphold regulatory standards by ensuring all marketing activity meets compliance and TCF requirements and follows all internal approval processes.

Key Knowledge, Skills & Experience:

We’re looking for an experienced channel marketing professional within the asset management industry - someone who can quickly take ownership of strategic campaigns, collaborate effectively across teams and quickly deliver a meaningful impact.

• Channel marketing experience gained within an asset management firm.

• Strong understanding of investments across public and private markets.

• Strong understanding of wholesale and institutional markets.

• Experience in private markets marketing is especially valuable.

• Excellent organisational skills, with the ability to manage multiple projects and prioritise effectively.

• Experience working with creative and media agencies, with good knowledge of the media landscape.

• Solid understanding of industry trends, investment products and regulatory requirements.

• Strong digital marketing skills combined with creative thinking.

• Excellent communication skills and the ability to work effectively across teams and departments.

• Collaborative, enthusiastic and self motivated team player.

• Proficient in Microsoft Office (Word, Excel, PowerPoint); experience with Eloqua is a plus.

• Comfortable working under pressure and delivering high quality work to tight deadlines.

• Degree educated, ideally with a professional marketing qualification.

Recruiter: Hannah Curtis

Work Level: Experienced Colleague

What we offer:

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.

• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.  

• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.

• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options - for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. 

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [email protected]