Campaigns Marketing Specialist

Akeneo is the leading AI-powered Product Data Platform that helps brands, manufacturers, distributors, and retailers unify product data and pricing to power better product experiences, smarter decisions, and business growth in an AI-driven commerce world.

We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfilment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

Learn more about our culture and values via our Career page.

We’re looking for an innovative marketing generalist reporting to the Director, Global Integrated Demand to support our fast-growing global business supporting our global campaigns, social media marketing, and email marketing growth engines to scale our demand. The Campaigns Marketing Specialist will drive day-to-day social media management & reporting on all corporate channels, creating and optimising integrated campaigns across multiple channels, and have a heavy focus on building our email marketing campaigns and nurtures. The ideal candidate for this role will have a get-it-done attitude and a proven track record of building and executing global email marketing campaigns across different industries and target personas, programme management for integrated global campaigns that drive new customer acquisition, and day-to-day corporate social media management experience.

The Kinds of Things You’ll Do

Global Campaign Development and Execution:

• Develop and implement global marketing campaigns that align with the company's strategic goals and brand guidelines.

• Ensure all campaigns are delivered on time, within budget, and meet key performance indicators (KPIs).

• Conduct market research to identify trends, customer needs, and the competitive landscape across different regions.

Social Media Content Creation and Management:

• Create compelling and visually appealing content (written and visual) for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.

• Manage a content calendar and ensure consistent posting and engagement across all channels, including monitoring and engaging for comments, messages, and mentions.

Email Marketing and Automation:

• Own email marketing from content creation to execution.

• Utilise customer data to segment email lists and create personalised email campaigns.

• Implement dynamic content and personalisation strategies to improve engagement and conversion rates.

• Design and manage automated email workflows, including welcome series, drip campaigns, and re-engagement campaigns.

• Optimise workflows based on performance data and best practices.

• Communicate plans, updates, and results to internal stakeholders and leadership teams.

• Analyse performance data and provide insights and recommendations for optimisation and future strategies.

• Prepare regular reports on key metrics across areas.
  

• +1 year of experience in marketing.

• Degree in related marketing or business field is preferred.

• Proficiency in marketing automation tools like HubSpot, Marketo, or similar is a requirement.

• Knowledge in key areas of marketing (social media, content marketing, email marketing, event marketing, event logistics, ABM).

• A proven track record of successful marketing campaigns, social media management, and email marketing execution.

• In-depth knowledge of the various social media channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.

You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!

1. 30-minute screening call with a member of our Talent Acquisition team

2. 45-60-minute interview with the hiring manager, the Director of Global Integrated Demand

3. 30-minute interview with members of the Marketing team.

- Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and enjoy 25 days of annual leave. Option to Work from Anywhere for up to 30 days per year.
- Home Office & Commuting Allowance: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.

- Generous Parental Leave: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.

- Professional Development: Access a £1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with a structured company onboarding program.

- Health & Insurance: Receive company-paid private medical insurance (Vitality Health) for you and eligible dependents.
- Financial Security: Benefit from a pension plan and protect your loved ones with group income protection and a group life cover.
- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.

For more information about benefits, don’t hesitate to contact our Talent Acquisition team.