Campaigns Manager, Social Responsibility (12-month contract)

Job Description

Would you like to be the megaphone that amplifies children’s voices and raises the visibility of the LEGO Group’s social impact initiatives around the world? 

This is a unique opportunity for you to bring your communication expertise into play to truly give life to the core purpose of the LEGO brand – our growing portfolio of social initiatives that create an outstanding and lasting impact for children in local communities and LEGO employees.  

Please note:

• The level of the role is Manager Specialist (individual contributor). This is a 12-month contract.

• No relocation assistance is offered for this position.

Core responsibilities

The vast majority of the 2026 strategy and planning has been completed in close collaboration with the social impact lead from Corporate Brand Communications (CBC), so the focus for this contracted role over the coming 12 months will be delivery and execution of these plans and direction. 

In close collaboration with the CBC partner for Social Responsibility (SR) and with support from the assistant content producer: 

• Work systematically and collaboratively with colleagues across the SR department, including leadership team, Global Initiative leads and regional teams to understand, steer and support programmatic developments through a holistic/strategic storytelling lens to strengthen comms impact of the extensive social impact work on ground. 

• Execute the 2026 SR integrated mar-comms plan from within SR, including helping to coordinate major activation moments through cross-SR team facilitation, case study management, reviewing messaging and materials, and providing specialist SR guidance (e.g., waiver forms, family/partner liaison best practice).​ 

• Lead management of global SR campaigns (e.g., Build the Change challenges, Play@TED integration, TIME Girls SR collaborations +), ensuring effective cross team collaboration to deliver a joined-up strategic approach that maximizes programmatic impact and delivers shared value for both business and partners.  

• Drive roll-out and successful adoption across SR of the new wellbeing narrative, including continued development of audience-first SR programmatic messaging and assets.​ 

• Oversee design and production of content that enhances SR ambitions, including impact films and branded assets, data, event footage, case studies, partner toolkits, and materials amplifying children’s voices.​ 

• Oversee the creation and launch of quarterly SR departmental updates, boosting internal sharing and visibility.​ 

• Lead evaluation and sharing of campaign and storytelling learnings to drive increased impact and performance in SR.​ 

• Manage the SR Build the Change campaigns and advocacy budget.

• Provide mentorship and guidance to the Assistant Content Producer, supporting prioritization and project planning.​ 

• Maintain strong, trusted relationships with senior stakeholders across SR, CBC, Brand, GPA and beyond to capitalize on strategic integration opportunities. 

• Proactively drive an active community across regional teams to cultivate a comms mindset and to uncover strong stories to leverage. 

• Lead and manage creative agencies and external partners, providing clear narrative and campaign direction to ensure activity delivers against objectives and brand expectations. 

Play your part in our team succeeding

The role is essential to delivering on our mission – inspiring and developing the builders of tomorrow and making children’s voices heard to inspire decision makers and global leaders. Children in local communities around the world have a right to quality learning through play experiences, and it is our responsibility to make the magic happen, bringing parents, families and employees on the journey with us. As our social ambitions grow, we need an awesome teammate to help aggregate and amplify those stories for impactful storytelling and real change.

Do you have what it takes?

• Significant experience in providing informal leadership, mentorship, and guidance to colleagues across global and local functions.  

• Celebrates and fosters a collaborative, insight-led, and creativity-driven culture within team. 

• Encourages strong narrative thinking amongst colleagues in non-comms functions to cultivate strong stories for effective campaign delivery. 

• Experience with working as comms lead in social impact environment a clear advantage but not a requirement.

• Naturally navigates a matrix organization where success is achieved through co-creation and networking. 

• Team player, proactive and curious mindset to be prone to identifying opportunities and act on them. 

#LI-NS2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.