Campaign Manager - BU Floorcare

At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of floorcare, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.

We have an exciting opportunity for a Campaigns Manager to work on innovative new products and campaigns within the Floorcare Business Unit at Dyson.

Reporting to the Head of Campaigns within the FC BU, this role is responsible for all product launches from a marketing perspective – external campaigns and internal communication.

It involves holistic ownership and collaborating with a wide range of stakeholders for full-funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media.

Key responsibilities include:

Briefings

• Create effective campaign briefs for creative and channel teams, taking information from the product, local markets, and previous launch learnings

• Own the original kick-off brief for the Brand360 process, as well as individual channel briefs where required

Cross-functional leadership

• Be the key Commercial voice for cross-functional teams around the business – with product, market, owner, and competitor knowledge for your projects, to make decisions with confidence

• Build strong relationships across a vast range of stakeholders – becoming the go-to-person for your projects (you will be the “hub”)

• Review market launch plans and partner with them to ensure a consistent and high level of global execution, facilitating global sharing where value-adding

Campaign development and delivery

• Full 360 campaign consideration, reviews, approvals and delivery – digital, social, retail, demonstrations, TV, OOH, post-purchase, CRM, Comms

• Delivery a strong campaign kit for each project which gives markets all they need to execute successfully

• Lead the cross-functional teams to deliver campaigns to markets on time, to brief, and to cost – in partnership with Programme Management – raising risks where required and finding solutions

• Understand the product and technology, and gather consumer, market, and competitor data to make campaigns as strong as possible

• Identify strong claims and partner with claims and legal to substantiate and rollout globally

Collaboration and reporting

• Communicate continuously with markets to ensure campaigns answer their requirements and are executed flawlessly

• Push channels and creative teams to achieve brief objectives and best in class execution

• Track and report on campaign effectiveness

• Passion for marketing and campaigns, as well as interest in product and technology

• Clear communication and strong story-telling affinity

• Organised and collaborative, able to build relationships cross-functionally

• Proactive and problem-solving approach, positive energy

• Agile; able to manage change effectively and support other teams to do so, too

• Commercial acumen with the ability to prioritise based on business impact

• Team player with an interest in contributing to and improving the team and our processes

Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
 
Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.