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The Business Director, Applied Analytics leads analytics strategies for Nestle's media investments across Europe, optimizing marketing budgets and sharing best practices with local teams.
OPENMIND
Job Title: Business Director, Applied Analytics
Department / Team: OPENMIND ZEUR Above Market Team
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Business Director to provide strong Analytics experience and leadership for in-scope Nestle categories. Being above market, the role offers plenty of variety, with an enjoyable balance between driving growth for brands, strategic consultancy and laying the framework for excellence, ensuring we’re delivering change at scale.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Openmind: A Leading WPP Media Brand
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
Role Summary and Impact
OVERVIEW OF ROLE:
The Business Director, Applied Analytics role is here to bridge the gap between Nestlé Category teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams.
We have a unique opportunity to raise the bar for Analytics across ZEUR, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
RESPONSIBILITIES:
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal
- Leverage Nestlé Measurement Framework to understand the different ways each touchpoint performance is measure (RDM, Search, TV, Online Video, others)
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Nestlé Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Nestlé Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as: reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and trains local cluster markets into the usage of these concepts.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork)
- Experience in a highly analytic or strategic role
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context
- Proactive; strong attention to detail
- Able to work on multiple projects at the same time
- Polished verbal and written communications skills
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform)
- Regression / Multi-variate regression analysis
- Ad Effectiveness research
- A/B Tests, Lift analysis, Multicell analysis
- Digital & Multi-touch attribution
- Media Mix Optimization, based on response curves
- Extensive experience in delivering presentations to senior stakeholders.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#LI-Promoted
Please read our Privacy Notice for more information on how we process the information you provide.
Top Skills
A/B Testing
Digital Attribution
Marketing Mix Models
Media Mix Optimization
Regression Analysis
Statistical Techniques
WPP London, England Office
London, United Kingdom
WPP London, England Office
One Southwark Bridge 1 Southwark Bridge Road , London, United Kingdom, SE1 9HL
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