THE CHALLENGE
Eventbrite is disrupting a huge industry in desperate need of a shakeup. As a Business Development Representative, you are the first person to tackle business development efforts. You’ll generate demand, interest, and excitement for Eventbrite while creating a pipeline of business to arm our Business Development Managers.
What makes Business Development at Eventbrite so exciting? You’ll work with EMEA event organisers who manage everything from music festivals to concert venues to complicated registrations for mud runs, beer festivals, conferences, and much more. Our horizontal platform means no one conversation with a potential client is the same - the possibilities are endless! There is no one-size-fits-all solution. We’re consultative experts, and we train and invest in our smart and goal-oriented team to grow their careers here at Eventbrite.
- Be part of the future of live events—help event creators grow and thrive.
- Career advancement opportunities in sales, leadership, and beyond.
- Competitive salary, commission, and benefits in a high-growth industry.
- Vibrant, collaborative team culture driven by passion and innovation.
THE TEAM
The Business Development team is a mighty group with diverse backgrounds—seasoned business development people, sellers, and a few former musicians and event heads. We’re charged with kicking off conversations with and generating qualified leads for our Business Development Managers. We work with all kinds of event organisers to turn them into successful Eventbrite customers.
THE ROLE
The Senior Sales Development Representative (SDR II) is a key player in driving revenue growth by identifying and engaging high-potential event creators. You will generate and qualify leads for our sales team by proactively reaching out to event organizers, venues, and promoters across multiple industries—music, festivals, conferences, and more.
In this role, you’ll take a strategic outbound approach to prospecting, using outbound calling, email, and social media to connect with decision-makers. You’ll leverage your knowledge of the live events industry and our platform to consultatively guide prospects toward the right Eventbrite solutions. Your success will be measured by your ability to create high-quality sales opportunities and contribute to our mission of bringing the world together through live experiences. In turn, we will support, coach and guide you towards the career path for this role, which is Account Executive.
Key Responsibilities
- Identify & Engage: Research and reach out to event organizers, venues, and promoters to introduce Eventbrite’s platform and uncover their ticketing needs.
- Lead Qualification: Assess prospect needs, ticketing history, and event growth potential to qualify them as strong sales opportunities.
- Industry Expertise: Stay up-to-date on trends in live events, ticketing, and competitor offerings to engage prospects with relevant insights.
- Sales Pipeline Management: Track all interactions and manage leads in CRM tools (Salesforce) to optimize the sales funnel.
- Collaboration: Work closely with Account Executives and Sales Leaders to ensure a seamless handoff of qualified opportunities.
- Performance & Insights: Consistently meet or exceed KPIs for outreach, conversions, and lead quality while sharing market insights with the team.
THE SKILLSET
- Experience in live events or ticketing sales is a plus! Prior work with event organizers, promoters, venues, or ticketing technology is highly valued.
- Strong understanding of sales pipeline management, lead generation, and qualification best practices.
- Ability to engage event organizers and business owners with compelling value propositions tailored to their industry.
- Proven ability to handle complex objections and navigate negotiations in a fast-paced sales environment.
- Familiarity with sales methodologies (e.g., Challenger Sale, SPIN Selling, or MEDDIC).
- Proficiency with CRM tools (Salesforce, HubSpot) and sales enablement platforms.
- Self-motivated, results-driven, and passionate about helping event creators succeed.
- Bachelor’s degree + 1 year of sales development or lead generation experience, OR
- High school diploma/GED + 3 years of experience in a B2B sales development role.
- Proven track record of meeting or exceeding lead generation and qualification targets.
- Experience in the music industry, events space
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
BENEFITS
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
EQUAL OPPORTUNITY
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
Top Skills
Eventbrite London, England Office
10-11 Charterhouse Square, , ,, London, United Kingdom, EC1M 6EE
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