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As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.
Job Description
Overall Purpose Of The Role
The BDR is responsible for identifying and developing new opportunities for the Sales Directors/field sales to pursue. BDRs generate demand primarily via outbound prospecting into assigned accounts, territories or buying centers. In addition to tele, SDRs use a spectrum of tactics including email, social media and chat. In organizations with limited scale, BDRs also have responsibilities to further qualify inbound demand generated by marketing and scored using a marketing automation platform (MAP)
Duties & Responsibilities
Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue
Qualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to account directors/field sales as Sales Accepted Leads (SALs) or qualified demand units
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales
Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social)
As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.g. telephone, email, social)
Comply with all demand management– related service-level agreements
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stage
Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization
Dimensions of the Role
Organisational interlocks: Field Sales, Channel Sales, Pre-Sales, Field Marketing, Marketing Operations, Sales Operations, Product Marketing, Product Marketing
Technologies Supporting the role: SalesForce, SalesLoft, LeadIQ, Lusha, Linkedin Sales Navigator, full Microsoft Office suite
Success Metrics: Accepted & Converted Sales Accepted Leads (SALs), new opportunities & influenced opportunities
KPIs: Number of appointments set, percentage of set appointments accepted by sales, percentage converted to opportunities) Opportunity value generated from demand passed, Revenue value achieved from demand passed, Call quality with target buyer personas and buying groups & activity levels (e.g. talk time, dial and connect volumes, emails sent, social engagement)
Competencies
Bachelor's degree desired
Proficiency in French at a minimum professional level is necessary
Three to five years of prospecting experience, depending on the complexity of the product/ solution being sold, as well as the level of prospect being called (e.g. IT buyer vs. CXO)
B2B experience
Familiarity with MAPs and CRM systems
Experience in an industry with a significant volume of customer/prospect interaction
Additional Skills, Experience, Languages
Strong verbal & written communication skills
Active listening to asses prospect needs & opportunities
Ability to articulate a high-quality value proposition on every call
Ability to perform prospect & account research to prepare for calls
Ability to use existing and emerging social media tools to monitor targeted accounts and buying groups, and identify trigger events for follow-up
Discipline and energy to maintain high activity volumes (e.g. a minimum of 30 outbound calls and 25 additional outbound touches per day)
A desire for a career in tech sales and ambition to progress
Speaking another language other than English would be brilliant, but not essential
Knowledge
Telephone prospecting techniques
Email prospecting techniques (based around personalization & targeted outreach)
LinkedIn Sales Navigator & social selling techniques
SalesLoft & SFDC experience
Lead management processes
Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.
SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
