Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards.
We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events.
If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you.
Role: Business Development Manager
Location: London
Hours: 35 hours (full-time)
Role Overview
We are looking for a driven and commercially minded Business Development Manager to join the team behind LAMMA — the UK’s leading agricultural machinery and equipment event.
Reporting to the Portfolio Director, you will play a key role in driving the continued growth of the event through proactive sales activity, new business development and strong account management.
This role focuses on identifying new commercial opportunities, building strong industry relationships and delivering revenue growth across exhibition space, sponsorship and partnerships.
You will work closely with marketing and operations teams to ensure exhibitors achieve strong ROI from participating in LAMMA.
Key Responsibilities
- Generate revenue through the sale of exhibition space, sponsorship and partnerships
• Proactively identify and convert new business opportunities within the agricultural machinery and supplier markets
• Develop and manage a pipeline of prospects through outbound sales activity including phone, video and face-to-face meetings
• Build strong relationships with exhibitors and industry stakeholders to maximise retention and long-term value
• Understand client objectives and recommend solutions that deliver measurable ROI
• Accurately forecast sales performance and manage pipeline activity through CRM systems
• Represent LAMMA and Agriconnect at industry events, meetings and trade shows
• Monitor industry trends and competitor activity to identify new growth opportunities
• Work collaboratively with marketing and operations teams to ensure a successful exhibitor experience
Skills & Experience
- Proven experience in exhibition sales, event sponsorship sales or B2B media sales
• Demonstrated success in meeting or exceeding revenue targets
• Strong new business development and relationship-building skills
• Confident communicator with excellent presentation and negotiation skills
• Ability to understand client needs and develop commercially effective solutions
• Highly organised with strong time management and pipeline management skills
• Experience using CRM systems for sales tracking and forecasting
• Interest in or knowledge of the agriculture sector is desirable
We also offer a range of benefits including:
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
All souls are welcome
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.
You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.
