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Beckman Coulter is a leader in diagnostic solutions, committed to advancing healthcare through innovative products and services. Our mission is to provide healthcare professionals with the tools they need to deliver accurate and timely diagnoses, ultimately improving patient outcomes. Join us in our pursuit of excellence and make a meaningful impact in the world of diagnostics.
Position Summary:
We are seeking a proactive and strategic Business Development Manager for our Diagnostics division. The ideal candidate will be responsible for identifying new business opportunities, building strong relationships with stakeholders, and driving the growth of our diagnostic solutions. This role requires a deep understanding of the diagnostics market, outstanding communication skills, and a proven track record in business development.
Key Responsibilities:
The primary objective is to identify Development Accounts in Stage 1, mainly competitive wins, to develop new business opportunities to drive future growth,
Build and maintain strong relationships with key stakeholders, including healthcare providers, laboratory managers, and industry partners.
Qualify Development Accounts in Stage 1 to move them to Stage 2 and compete to win
Collaborate with internal teams, including sales, marketing, and solution design, to align business development strategies with company goals.
Prepare and present business proposals, presentations, and reports to potential clients and management.
Conduct market research and analysis to stay informed about industry trends, competitor activities, and emerging technologies.
Monitor and report on the performance of business development initiatives, providing insights and recommendations for improvement.
Support Sales Managers and Sales Representatives on identifying the key competitive levers on each of targeted competitive opportunities
Coordinate all the key internal functions to make sure account plans evolve properly
Support Sales Representatives during strategic interactions with key decision makers
Promote, nurture and develop relationship with key decision makers and opinion leaders
Support Marketing Manager on market segmentation process and competition mapping
Support Solution Design and Marketing Manager on crafting Value propositions according to markets segments
Support Sales Managers, Sales Reps. and technical project leaders on crafting the account plans for targeted strategic opportunities
Monitor and report on competitor and marketplace trends to allow rapid reaction to market movements
Support Sales Managers on properly reporting to GM the evolution of strategic opportunities
Ensure the ‘Voice of the Customer’ is promoted to meet customer satisfaction
Qualifications:
Bachelor's degree in Life Sciences, Business, Marketing, or a related field. An advanced degree is a plus.
Proven track record of successful business development experience in the diagnostics or medical devices industry.
Strong understanding of diagnostic products, laboratory workflows, and the healthcare market.
Excellent communication, negotiation, and relationship management skills.
Ability to develop and execute strategic business development plans.
Self-motivated, goal-oriented, and capable of working independently as well as part of a team.
Proficiency in using CRM software and other business development tools.
Willingness to travel as needed to meet with clients and attend industry events.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
