As a Business Development Executive at YouGov Sport UK, you will play a key role in driving the growth of our business. You will be responsible for identifying, qualifying, and closing new business opportunities within the sport and entertainment sector, exceeding ambitious sales targets and contributing to the overall success of the team.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
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Lead Generation & Sales Cycle Management:
- Proactively identify and qualify new business leads within key target sectors (e.g., specific rights holders, brands, media owners or agencies).
- Develop and execute strategic outreach plans, leveraging research, LinkedIn, and other networking platforms to connect with decision-makers.
- Conduct in-depth discovery calls and meetings with prospective clients, presenting YouGov Sport's solutions and demonstrating a deep understanding of their business needs.
- Develop and deliver compelling proposals that align client needs with YouGov Sport's products and services.
- Manage the entire sales cycle, from initial contact to contract negotiation and successful closure.
- Collaborate with other commercial team members on cross-selling opportunities and joint pursuits.
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Client Relationships & Account Management:
- Build and maintain strong relationships with key clients and industry stakeholders.
- Provide ongoing support and consultation to clients, ensuring their satisfaction and identifying opportunities for growth within existing accounts.
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Industry Knowledge & Expertise:
- Maintain a deep understanding of the sports industry landscape, including key trends, competitive dynamics, and emerging opportunities.
- Develop and share industry insights with the wider YouGov Sport team.
These are the essentials you’ll need to get an interview:
- Demonstrated ability to consistently meet and exceed sales targets in a fast-paced, competitive environment.
- Proven ability to effectively manage the entire sales cycle, from lead generation and qualification to closing deals.
- Excellent ability to identify and qualify new business opportunities through research, networking, and digital channels.
- Strong written and verbal communication skills, with the ability to effectively present and articulate value propositions to a range of stakeholders.
- Experience in using data and insights to inform sales strategies and decision-making.
- Ability to analyse market trends, identify client needs, and develop effective solutions.
- Experience in using CRM systems to track sales activity, manage leads, and analyse sales performance.
- A genuine interest in sports and a strong understanding of the sports industry landscape.
It would be great if you had these to, but we’ll support you if you don’t:
- Experience selling data or insights within the sports industry or a related sector.
- Experience working with sports rights holders, brands, agencies, or media companies.
- Understanding of sports marketing and sponsorship.
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YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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