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SQLI UK (part of the SQLI Group) is a digital commerce and services company specialising in creating exceptional digital experiences for top brands. We help clients succeed in the digital age through expertise in eCommerce, design, and technology. Our focus is on bringing brands to life with engaging, high-impact digital solutions that drive real value.
Based in Spitalfields, our London office operates on a hybrid model (2–3 days in the office or with clients/prospects).
SQLI UK operates as a tight-knit, cross-functional team with a hands-on, tailored approach.
Job DescriptionAs a Business Development Director you will play a critical role in shaping SQLI’s growth by securing new logos and expanding our market presence in the UK. In this individual contributor role, you will report directly to the Managing Director with the opportunity to grow your career as the business evolves.
What you’ll do
New business acquisition
Drive revenue growth by identifying and securing new opportunities, targeting mid to enterprise prospects across B2B, B2C retail, luxury, multi-brand multi-market, and other key sectors.
Target and manage a diverse deal mix, from £500k+ enterprise opportunities to £30k mid-market project deals, with sales cycles ranging from three to six months.
Establish and build a pipeline for new service areas, including CX and Business Continuity.
Strategic selling and consultative approach
Use a consultative, needs-based approach to position SQLI’s tech and customer experience solutions as integral to client success.
Tailor pitches to demonstrate ROI, scalability, and long-term value, ensuring SQLI stands out in a highly competitive market.
Pipeline management and reporting
Manage and monitor pipeline health, tracking metrics and opportunities to optimise the sales process.
Provide actionable insights and regular updates to relevant teams and Managing Director on pipeline and opportunities.
Relationship building
Build and nurture relationships with key decision-makers in target organisations, establishing SQLI as a strategic, trusted partner.
Work closely with technical teams and CX teams to create customised solutions that meet the specific needs and challenges of each prospect.
Attend industry events to build networks and stay ahead of market developments.
Partnerships
Leverage relationships with key software vendors (Adobe, SAP Commerce, Vercel, Shopify, Contentful, CommerceTools, Optimizely, etc) and their sales teams to generate leads. Manage logging of leads and generation of commission.
Market insights
Stay ahead of industry trends, particularly in key industries and technologies, identifying new opportunities and refining strategies to capitalise on them.
About you
You're a motivated, self-starter who thrives on building relationships and closing high-value deals. With a proven track record in new business development, you're relentless in your approach - whether it's prospecting, lead generation, or nurturing and sealing the deal with enterprise and mid-market clients.
Your strong network - ideally within the Adobe and/or Shopify ecosystems - gives you an edge, and you know how to leverage connections to drive results.
You excel at selling into B2C and B2B retail, luxury, and other digital-first sectors, with a sharp understanding of industry trends, challenges, and opportunities. You don’t just sell; you position yourself as a trusted advisor who adds real value.
In fast-paced environments, you don’t just keep up - you lead. Agility, adaptability, and multitasking are second nature, and you’re comfortable rolling up your sleeves in a lean team when needed.
You’re confident engaging senior-level executives, delivering compelling presentations, and building long-term relationships that drive business forward.
Your CRM expertise ensures you track, manage, and optimise your pipeline with precision because you understand that success isn’t just about closing deals; it’s about sustaining momentum and driving continuous growth.
Benefits
Compensation: Competitive salary and bonus structure; Comprehensive health and dental insurance & Pension.
Growth potential: The opportunity to build a team and progress to Head of New Business or New Business Director.
High-value clients: SQLI boasts an impressive list of high-value clients.
Marketing support: Benefit from a high-quality marketing engine and lead generation specialist, alongside outbound prospecting.
Value proposition: Sell a unique combination of technology and customer experience solutions, backed by the expertise and resources of the wider SQLI Group.
