Business Analyst - GTM

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest-growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google, and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role...

We are seeking a highly skilled and motivated Go-To-Market (GTM) Focused Business Intelligence (BI) Analyst to join our team. The ideal candidate will have a strong background in data analysis, and an understanding of sales, marketing & CS processes and strategies. This role is critical in driving our GTM initiatives by providing actionable insights and analytics that support decision-making and optimize our growth.

Key Responsibilities:

1. Data Analysis and Reporting:
   • Collect, analyze, and interpret data from various sources to support GTM strategies.
   • Develop and maintain dashboards, reports, and data visualizations to track key performance indicators (KPIs) related to sales and marketing.
   • Provide regular and ad-hoc reports to stakeholders, highlighting trends, insights, and actionable recommendations.
2. Business Intelligence Development:
   • Model commerical system data in DBT & BI Tool to enhance data accessibility and usability for GTM teams.
   • Ensure data integrity and accuracy by performing regular data validation and quality checks.
   • Stay up-to-date with the latest BI tools and technologies to continuously improve our analytics capabilities.
3. GTM Strategy Support:
   • Collaborate with sales, marketing, CS, and product teams to understand GTM goals and challenges.
   • Evaluate the effectiveness of marketing campaigns and sales initiatives, providing data-driven insights to optimize performance.
   • Provide training and support to GTM teams on how to effectively use BI tools and interpret data insights.

Qualifications:

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or a related field
• 3+ years of experience in a business intelligence or data analysis role, preferably with a focus on GTM activities.
• Proficiency in BI tools such as Tableau, Power BI, or Looker.
• Strong analytical skills and experience with data manipulation and visualization.
• Knowledge of SQL and experience with data querying.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Strong problem-solving skills and attention to detail.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Preferred Qualifications:

• Experience working with DBT
• Understanding of advanced analytics techniques such as predictive modeling.

Benefits

• Private Medical Insurance (London)
• Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
• 25 days of annual leave + public holidays in the country where you are based.
• Cycle to work scheme (London).
• Regular socials and company retreats + free office snacks and regular tasty lunches! (London)
• A generous referral scheme.
• Pension contribution/salary sacrifice. (London)
• A brand new computer + monitor and an additional home office set-up budget.
• A huge opportunity for career growth as you’ll help shape a market-defining product.