Brand Strategist Lead

ComeOn Group in short

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 20 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations. 

Job Overview

As the Brand Strategist Lead, you will take a senior role in defining and steering the long-term strategic direction for our diverse portfolio of brands. You will act as a pivotal link between high-level company objectives and operational execution, ensuring our multi-brand strategy is robust, innovative, and consistently applied. This role requires a blend of visionary thinking and hands-on guidance, as you will mentor Brand and Country Managers to optimize brand development, highlight emerging opportunities, and navigate market challenges. Beyond consumer brands, you will lead the governance of the company’s internal brand strategy in close partnership with our HR teams to foster a unified corporate culture.

Responsibilities

• Strategic Leadership: Define and oversee the implementation of long-term brand strategies for all consumer brands, ensuring alignment with the global multi-brand framework.
• Market Intelligence & Reporting: Lead the measurement, analysis, and dissemination of reports regarding market share, demographics, and advertising impact to inform executive decision-making.
• Operational Governance: Govern the successful execution of brand strategies across the organization, maintaining a healthy and high-performing brand portfolio.
• Expert Consultation: Act as the primary senior operative support for Brand Managers, providing expert guidance on critical decisions that impact brand image and equity.
• Corporate Brand Stewardship: Lead the governance and measurement of the company’s internal brand strategy, working strategically with PX and HR teams.

Performance Tracking: Analyse and share deep-dive insights into the long-term development of brands with Heads of Countries and other key stakeholders.

About You

The Essentials

• Experience: Significant experience (ideally 5+ years) in brand communication and strategy.
• Analytical Rigor: Advanced analytical skills with the ability to translate complex data (market share, demographics) into actionable brand insights.
• Strategic Mindset: A high-level understanding of brand positioning within a competitive, fast-paced global market.
• Technical Proficiency: Strong knowledge of Excel and data visualization tools for reporting.
• Soft Skills: You are a passionate, collaborative leader with a solution-oriented mindset who excels at influencing stakeholders at all levels.

Nice to Haves

• Experience in the iGaming industry or another highly regulated digital sector.
• Proven track record in managing or mentoring junior strategists or cross-functional teams.
• Advanced understanding of performance-led design and how it intersects with brand identity.

So what can you expect from ComeOn as a place of work?

ComeOn offers a competitive and consistent benefits package for our team members. While some benefits vary by location due to local needs and regulations, many are available company-wide, and we’re proud to offer them to everyone:

• Fantastic quarterly or half-yearly team events.
• Regular company events.
• A 250 euro One-time Hybrid Allowance to help you set up your home office (or equivalent in local currency).
• Annual wellbeing allowance/ gym membership (location dependent).
• 40 days ‘Work from Another Location’ (WFAL) entitlement to work from any other location around the world.
• Regular Meals at the office.

At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work.

At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant
for whatever reason that is protected by law. We truly value you, as you are.

Want to know more about us just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!