Brand Relations Manager, UK&Ireland (PR & Comms)

Job Description

We are looking for a skilled Brand Relations specialist with a flair for brand communications, storytelling and brand guardianship sitting on a fixed-term contract with an end date of 2nd March 2027 based in our Slough UK & Ireland (UKI) Head Office. Sitting in a wonderful brand this role is key to how we communicate about our business, our values, and our brands through the delivery of plans that engage and inspire our audiences. In return, we will encourage you to succeed and personally develop in a function committed to supporting business growth and to put outstanding toys into the hands of happy children.

For all that hard work we offer a flexible way of working (2 days working from home per week), a competitive salary and benefits package with a strong bonus potential.

****No relocation assistance is offered for this position****

• Develop and deliver impactful earned campaigns across PR, influencer and creator marketing, events and brand partnerships via global earned strategies that are adapted to local earned efforts.
• Partner closely with the UKI Brand team to ensure integrated plans are developed and delivered through our Owned, Earned, Shared and Paid (OESP) framework.
• Work with a PR agency to follow campaign performance, prepare evaluation reports and use data to help drive future campaign planning.
• Collaborate with both internal and external partners in campaign development, as well as Global and Regional teams ensuring local requirements are represented in global campaigns.
• Proactively drive the day-to-day press office and manage local PR and events agencies, ensuring they deliver a high quality of results that support our business objectives aligned to campaign-specific metrics

The purpose here is to manage the external reputation of our brand by working in collaboration with the Senior Brand Manager, driving earned activity that supports brand growth and support the LEGO Group’s business objectives on a wider scale.

• In-depth experience in a PR or Communications role at agency or in-house with a consistent record of delivering standout PR campaign storytelling preferably for consumer-focused international brands.
• Outstanding communications skills (verbal and written), ability to deliver presentations and a record in generating and maintaining business relationships.
• Strong media relations and agency management experience with proven expertise in end-to-end creator and influencer marketing, from briefing to delivery as well as both campaign management and crisis communications
• Strong project management and collaboration methods both internally and externally drive sustainable business relationships and results.
• A drive for results that champions effectiveness and data centricity, bravery to assess hypothesis with a test and learn approach that feed into commercially viable actions.
• Proficiency in English both written and spoken.
• Our hybrid working model is 3 days in the office, 2 days from home.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

Build your career brick by brick at The LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.