We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job DescriptionTHE ROLE
The Brand Marketing Manager plays a pivotal role in shaping how the brand shows up in culture, in market, and across the full consumer journey. This role connects strategy and creativity together to deliver campaign moments that create impact, drive desire, channel demand, and result in conversion.
The Brand Marketing Manager is a consumer centric creative strategist and will partner across the business to turn insight into action, crafting compelling stories, and delivering integrated campaigns aligned with a group Go To Market Plan that move both brand and business forward.
Key Responsibilities
- Campaign Strategy & Execution
- Support the development of annual, consumer centric and seasonal brand plans.
- Link with the Product & Design Teams channeling creative direction into emotive, inspiring consumer moments.
- Lead the end-to-end execution of integrated marketing campaigns, events, and activation moments across key categories.
- Ensure all outputs -creative, media, retail, and digital- are aligned to the brand strategy and deliver a cohesive consumer experience.
Cross-Functional Collaboration
- Partner closely with internal teams (Product & Design, Paid Media, Digital Marketing, Retail Marketing, Merchandising, PR, Social, Creative Studio) to deliver campaigns across all channels.
- Manage day-to-day coordination with any external agency partner or independent creative, ensuring work is on brief, on time, and commercially effective.
- Champion clear communication, alignment, and shared ways of working across the organisation, cut through by being a clear, simple, powerful communicator.
- Recognize Data as the truth and logic before creation - Consumer Insight & Cultural Intelligence are critical to powerful communication, use consumer, market, and category insights to inform strategy and sharpen creative direction.
- Continuously monitor cultural conversations to identify opportunities for the brand to show up with relevance and authority, localism them, be able to hold global narrative, but drive local relevance.
Project Management
- Lead projects from brief through execution, managing stakeholders, timelines, budgets, and approval processes.
- Organise product requirements for key moments such as shoots, partnership activations, and seeding events.
- Maintain campaign documentation and ensure all milestones and dependencies are met.
Communication & Storytelling
- Translate strategy into clear, inspiring direction for creative partners and cross-functional teams.
- Craft compelling briefs, presentations, and narratives for internal and external audiences - move people with artistic flair, prove to people with evidence base logic and measurement.
- Ensure that all communications reinforce the brand’s point of view and strategic priorities.
Performance Analysis & Optimisation
- Partner with analytics, media, and commercial teams to review campaign performance.
- Recognize that the rubber hits the road when the consumer reacts in channel - our skill it to sell things, but sell them beautiful.
- Deliver clear reporting, translating insights into actionable recommendations.
- Identify opportunities to improve efficiency, impact, and consumer response across future campaigns.
What we're looking for...
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience in brand, creative, or commercial marketing roles within the Fashion & Culture industries
- Fashion is our world, we need you to share this passion and evidence a comprehensive experience in the industry.
- Experience working within a fast-paced consumer branded environments - brand marketing is about brand management.
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
ASOS London, England Office
Hampstead Rd, London, United Kingdom, NW1 7FB
