Lead and execute regional brand strategy for Beverages & Meals across MENAP. Drive innovation, packaging, pricing, integrated marketing campaigns, P&L input, and cross-functional collaboration with markets and agencies to grow brand equity and revenue.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
What you need to know about this position:
This role is part of regional Equity & Innovation marketing organization within Mondelez International MENAP (Middle East, North Africa & Pakistan) region. It is for Beverages & Meals category (Tang, Philadelphia & Dream whip as key brands) focused on all MENAP markets (priority ones being GCC, Egypt & Pakistan) reporting to the GCBM E&I regional lead.
What extra ingredients you will bring:
Education / Certifications:
Preferably master's degree in marketing or equivalent, or min. bachelor's degree in management
Job specific requirements:
Travel requirements:
As per business requirements.
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset-a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
What you need to know about this position:
This role is part of regional Equity & Innovation marketing organization within Mondelez International MENAP (Middle East, North Africa & Pakistan) region. It is for Beverages & Meals category (Tang, Philadelphia & Dream whip as key brands) focused on all MENAP markets (priority ones being GCC, Egypt & Pakistan) reporting to the GCBM E&I regional lead.
What extra ingredients you will bring:
- Lead, develop and drive regional multi-year equity & innovation agenda that aligns with brand growth strategy for the key brands responsible for.
- In partnership with local marketing teams, you will define and deliver plans on core brand equity communication and to strengthen brand portfolio through innovation and renovation.
- Work cross-functionally with peer internal workgroups and in partnership with creative & media agencies to deliver brand campaigns and innovation strategy that drive sustainable growth & brand equity.
- Act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development.
- Manage the process of identifying innovation opportunities from pre-launch of business proposition to bringing successful innovation into market, in addition to helping develop brand strategy & working on communication campaigns.
- Partner with and influence creative and media agencies to drive breakthrough communication strategy.
Education / Certifications:
Preferably master's degree in marketing or equivalent, or min. bachelor's degree in management
Job specific requirements:
- Preferably5 & up to 7 years of Consumer marketing, brand-building and/or brand-activation experience.
- Ability to manage multi-brand / multi-country with agility and growth mindset.
- Strong leadership to influence direct teams and core stakeholders, especially remotely.
- Consumer Centric thinking, with a digital first mindset.
- Effective communication (verbal and writing), and strong presentation skills.
- Ability to work cross-functionally across internal & external stakeholders and multi-functions.
- Analytical and creative skills - a balance of commercial and strategic acumen.
Travel requirements:
As per business requirements.
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
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