The Brand Manager for Biscuits is responsible for developing and executing marketing plans, managing budgets, and driving brand growth through integrated communication strategies and cross-functional collaboration.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
Main Responsibilities
More about this role
What extra ingredients you will bring:
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
Main Responsibilities
- Develop & adapt brand marketing plans based on category / brand strategy and priorities, reflecting market specifics
- Create & execute activation plan for Biscuits and Salted Snacks category brands (including development of local media and BTL activations, etc.) contributing to annual objectives delivery
- Lead adaptation and launch of brand communication for global brands and create brand communication for local brands.
- Control execution, evaluate effectiveness and ROI.
- Act as a liaison for market commercial team, local agency partners
- Ensure new products launches and brand initiatives (eg. CR, QI, packaging, decomplexity, samples, designs) etc. successful and timely realization, lead country specific projects
- Contributes to development of strategy and ambition 3-5 year growth plan for Biscuits and Salted Snacks categories in countries in scope
- In cooperation with CP&A implement \ supervise commercial strategy, incl. promo plans, in-store strategy, in-store visibility programs, merchandising standards, MSL
- Responsible for A&C budget management under supervision of Marketing Manager in compliance with Mondelez purchasing policy.
- Run tracking and reporting: NPD analysis, P&L analysis, SOM analysis, competitive analysis, pricing analysis etc.
- Lead brand communication for in-market teams to ensure engagement.
- Contributes to the process of monthly volume forecast
More about this role
What extra ingredients you will bring:
- University degree in marketing/business/economics
- 2+ years of experience multinational FMCGs in Marketing on Brand Manager position
- Fluency in English
- Strong communication skills, project management & planning skills
- Knowledge of media planning basics
- Pro-activeness and ability to handle multiple priorities within tight deadlines
- Business acumen, organizational agility
- In-depth understanding of consumer needs
- PC literate (MS Excel, PowerPoint, Nielsen)
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Top Skills
Excel
Nielsen
PowerPoint
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