Brand Lead Consultant

Job Profile description 

Main purpose of the role & responsibilities in the business: 

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. 

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings. 

What You’ll Do 

As the Brand Lead within the Brand and CX team, you will lead the strategy, planning and execution of a number of key activities designed to maximise the impact of the brand for Kainos customers and partners across the Workday product ecosystem. This role reports to the VP, Brand and CX. 

The outcomes of this role will be a set of customer-ready and sales-ready assets, primarily featuring the web site evolution but also including a standardised set of templates for key documents/decks including sales presentations, battlecards, 1-2 page summaries, competitor templates and FAQ guides as well as more generalised templates for presentation development across the team. It will also include creative builds for external events including flagship events like Rising and internal kickoffs or other key milestones. 

This role is pivotal as we have an ongoing need to develop our website and our  design/template/brand approach so that both are consistent and sales, customers and partners see a strong level of commonality as they review all the BoM materials from Kainos. You will work closely with Sales, GTM Activation roles, Product & Product Marketing and the Content team to do this.  

You’ll be a subject matter expert in evolving web and content to align with commercial expectations and in particular, how to adapt and change the Kainos Workday Products web presence to act as a first-class pre-sales engine for the business.  
 
Key Responsibilities 

Web Evolution within Kainos.com  

• Develop a framework to ensure that the Workday Products sections of Kainos.com are discoverable, clear and have a realistic refresh/sunset policy 

• Review the LLM discoverability of the website and propose how it can be adapted and updated for better outcomes 

• Benchmark our presence versus key competitors and share recommendations on what we should do to address any gaps for us 

• Develop a 3-6-12-36 month map of website evolution to communicate to senior leadership how to evolve and fix  

• Engage 3rd party agencies to quote for updates and constantly scan for industry best practices to challenge agencies on evolution to avoid simple incremental updates 

Templates for GTM Activity 

• Build a view of all current asset types in use across the business, segmenting into customer-facing, partner facing and selected internal documents. Examples would include a product pitch deck, GTM battlecards, compete insights, 1-2 page product summaries and FAQs 

• For each type, update and/or create to create reference materials for each one and accelerate usage by migrating current assets to the new versions 

• Align with Marketing Ops and central marketing to utilise templates in our core M365 libraries to ensure net new materials follow these guidelines 

Slide and document library themes 

• Review core use cases and slide types across Workday Product 

• Review 3rd party template catalogues 

• Assemble examples by theme (e.g. customer journeys, agenda, org charts, workflows….) where we have examples to leverage and edit down to make generic and re-usable 

• Cover both slides and documents (.docx->pdf)  

Product Branding, Event Branding and Logos 

• Review current product branding & assess options to review/refresh 

• Align with Product Innovation team on their roadmap and devise new logos/branding for next product introductions, including impact on existing products and positioning 

• Design, build and support brand building and asset development for internal and external events, incl. annual kickoffs, Workday events and Kainos-led events 

• Design and build and support brand building and asset development for internal and external campaigns, such as webinar decks and video content 

Cross-functional collaboration & stakeholder management 

• Work cross-functionally with GTM Activation, Product Marketing, Events, Partners, Campaign Operations, Content and Sales teams to align branding updates across our marketing and sales activities 

• Leverage and recommend AI tools to drive impact in core areas of branding and design to enable the team and drive sharing and insights 

Minimum (essential) requirements:  

• Significant relevant experience in brand/content development, digital marketing, or GTM content activation within a B2B technology, SaaS, or consulting environment. 

• Strong experience in brand development and strategy, including web evolution in a B2B, SaaS environment 

• Expertise in how to update web for AEO/GEO/LLM integration to maintain/grow traffic and to achieve discoverability 

• Demonstrated branding and design expertise, including working to an established brand profile and guidance 

• Strong storytelling and narrative build skills with the ability to adapt messaging across channels, job levels, verticals and geographic markets 

• Experience working cross-functionally with marketing, product, product marketing, events, and campaign teams. 

• Demonstrated ability to communicate effectively, influence stakeholders, and build strong working relationships across teams. 

• Experience working in a fast-paced, matrixed environment managing multiple priorities and deadlines. 

Desirable:   

• Experience within the Workday ecosystem or enterprise SaaS environment. 

• Skilled and knowledgeable in how brand can support integrated GTM campaigns, strategic events, webinars, or product launches. 

• AI expertise in developing content, including LLM tools and agentic platforms 

• Experience working alongside content, campaign, and creative teams to develop content strategies and identify best practices for 1st/3rd party content development 

Who you are 

Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being determined in how obstacles are overcome; honest when dealing with others; respectful of how you treat others; creative to find solutions to complex problems and cooperative by sharing information, knowledge and experience.  

These values, applied collectively, help to produce an outstanding Kainos person, team and culture.  

About us  

At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier. 

We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow. 

Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day. 

For more information, see kainos.com