Brand Development Manager

Our Team
World of Women (WoW) — one of the most culturally impactful brands in Web3 — is hiring a Head of Business Development to lead and scale our growth efforts across partnerships, sponsorships, and revenue initiatives. WoW is on a mission to build a more inclusive future through art, technology, and meaningful real-world experiences.

The Role
We’re looking for a hands-on, strategic, and creative Brand Development Manager to elevate the personal brand of a Web3 CEO, while supporting the overarching goals of a high-impact, women-empowering Web3 company.
You’ll be the architect and executor of the CEO’s personal brand narrative — building an authentic, inspiring digital presence that reflects her leadership, mission, and vision — in parallel with advancing the visibility of the company and its broader purpose.

What you’ll do

• Develop and implement a content and brand strategy across all relevant platforms (Twitter/X, LinkedIn, Instagram, etc.)

• Produce compelling personal and professional storytelling aligned with Web3 narratives and women’s empowerment

• Act as a one-person content studio — from strategy to ideation, posting, engagement, and performance tracking

• Coordinate and align brand messaging between the CEO and the company

• Leverage trends, spaces, and communities to increase digital visibility and credibility

• Draft content including posts, threads, short videos, scripts, and thought leadership

• Track KPIs (growth, engagement, reach) and iterate based on performance

• Support with media prep and public speaking visibility (quotes, interviews, press)

What you’ll need

• Proven track record building and growing personal brands, ideally for founders or public figures

• Experience in Web3 or crypto

• Deep understanding of social media platforms and what works where

• Excellent writing, editing, and creative storytelling skills

• Self-starter with ability to manage end-to-end execution independently

• Passion for purpose-driven initiatives, female empowerment, and the future of Web3

• High attention to detail, responsiveness, and ability to keep up with fast-paced environments

Why You'll Love It
Join a fast-paced environment where you'll lead impactful initiatives. You’ll have autonomy to deliver results, supported by passionate colleagues in a focused but fun environment. We value ambition, creativity, and continuous learning—providing the ideal setting for career growth.

Our Principles:

• Desire to Win: We strive for excellence and aim to be the best.

• Sense of Urgency: Adaptability and decisive action keep us ahead.

• Ownership Mindset: We lead by example, taking responsibility for outcomes.

• Pragmatism: We focus on impactful results.

• Communication: Transparency and collaboration are central.

• Resourceful Approach: We maximise our resources for competitive advantage.

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Experience is great, but passion is key. If you believe in your potential, we encourage you to apply. We are an equal opportunity employer, dedicated to fostering diversity and inclusion. Please inform us if you require accommodations during the interview process.

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