Lead FreshBooks' brand design across integrated marketing, web, advertising, demand generation, and sales channels. Maintain and evolve the visual identity, create campaign assets, establish templates and AI-assisted workflows, and enable teams to self-serve within brand guardrails. Use funnel performance data to prioritize and refine creative work, while managing freelance designers, illustrators, animators, and production vendors. The role requires both strategic systems thinking and fast hands-on execution.
About the Role
Compensation
About FreshBooks
FreshBooks is looking for a Design Lead who can turn briefs into finished, on-brand assets quickly and thoroughly as we sharpen our focus on solopreneurs and microbusinesses. Working under the Director, Brand & Communications, you’ll work cross-functionally across performance marketing, product marketing, and expansion to develop design assets for integrated campaigns with organic and paid ads, demand generation, and owned channels.
As the Design Lead, you understand the importance of speed in the Go-To-Market function, while stewarding and evolving the brand. FreshBooks is looking for someone who builds systems and uses AI, so teams can self-serve within guardrails. You’ll thrive here if you want to move fast and take risks.
NOTE: This role can be worked remotely from the above location.
What You'll Do
- Steward the visual identity system: Maintain FreshBooks' existing brand system with natural evolution to stay consistent and effective across channels and GTM teams.
- Partner on GTM: Work directly with copywriters and channel owners (content, paid, lifecycle, web) to translate messaging into creatives that drive the marketing funnel from conversion to awareness. Then, review performance against funnel metrics and iterate.
- Build self-serve systems: Create libraries, templates, and AI-assisted workflows for content, demand gen, and web teams to produce on-brand creative themselves within defined guardrails, and know which situations still need your hands-on.
- Lead design capacity: Source, brief, and QA freelance illustrators, animators, and production vendors to extend output.
- Prioritize with data: Decide the design work that is high-priority and get the attention based on funnel impact and business priority, using performance data to drive the decision-making.
- Day in the life: Producing on-brand assets, from web and campaign creative to organic and sales collateral. This role makes the calls on creative, based on performance, even under deadline pressure.
- Other duties as assigned.
What You'll Bring
- 5-7+ years of design experience, including work evolving or maintaining a brand system at an existing company.
- Direct experience in GTM teams and understanding how creative choices affect funnel metrics.
- Experience building libraries, templates, or workflows that measurably cut turnaround time on brand assets without a drop in quality.
- Proficiency in Figma, Cyberduck, Adobe design software (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro).
- A portfolio showing both systems-level thinking and fast, hands-on execution.
- Working knowledge of typography, layout, accessibility, and motion standards, applied consistently to branded assets.
You'll Stand Out If You Have
- Familiarity with FreshBooks or the small business/solopreneur space
- Experience in a lean marketing team without an established in-house design function
- B2B SaaS
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$120,000 - CA$145,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
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